Writing A Very Good Email Subject Line


Do you know how to make people open up your emails and start reading them? Well, it requires some good copywriting to make the strategy work for you. Your email subject line is the first thing that your prospects will see when they see your message in their inbox. So you only have a few seconds to make a good impression.

But writing a good email subject is like writing a classified ad – and classified ads are easy to write. But guess what? Writing email lines are even easier! And to start, you will want to get yourself something called a “swipe file”. A swipe file is simply a collection of winning ads and sales letters. You can find a good bit of them online. Some are for sale, and some you can find for free. Either one is good for this purpose.

Once you have the swipe file, you will want to study the headlines and sub-headlines in the ads and sales letters. Because essentially, an email subject line is basically a mini-headline. So if you can master the art of writing a good subject from these examples, you will be in good order.

For some reason, people can’t write a good email subject line. I tell people number 1, to mention the prospect’s first name in the subject line of the email. Some people will disagree with me on this, but when a prospect sees their name in an email subject line – they kind of pause a little bit – and then they read the rest of the subject line.

And the part after a prospect’s name, you will wan to make it enticing. Mention words such as “secrets”, “tips”, “learn”, “discover”, “how to”, and etc. All of these words will make your prospect more interested into what you have to say – so they will click on your email.

Now when they click on your email, PLEASE deliver the content that was promised. People hate it (and I do too) when an email sounds good, and then you open up the email, and it’s a sales pitch for somebody’s webinar… and you have to pay $5 to attend.

This is utter ridiculousness. When doing your email marketing, be truthful, give help, help your prospects to solve their problem or achieve their goal – and they will reward you… with sales. This is how things work. Sometimes you have to give first and then prove your worth if you want to make sales online. It’s really that simple.

Be sure to brush up on your copywriting skills. The better you get at copywriting, the better your email subjects will be, and the more your open rates will increase. Your autoresponder has the ability to track these things for you – so be sure to use them. It’s a good tool to use.

Writing email subject lines doesn’t require rocket science. Simply study up on ways to make your subject lines better, and mostly include your prospect’s name in the email subject line too.

Good luck with writing good email subject lines today.

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