Which Email Newsletter Is Right For Your Business?

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If want to use email marketing to promote your business then you will need to decide on what kind of newsletter you are going to send to your contacts. For example, the monthly newsletter that I produce is aimed at giving my contacts tips on how to save time and money; however, you may be more interested in selling products or sharing valuable content such as blogs and articles. Whatever your objectives in using email marketing, you need to adapt your newsletter format accordingly.

So before you get started with email marketing, here are 3 types of email newsletter that you can use to promote your business to your online contacts.

Tips and special offers. You can use the newsletter to provide valuable tips and advice related to your services, or to offer special promotions on your products or services. I would suggest that you make this content exclusive to your mailing list, ie it’s not accessible anywhere else, either on your website or Facebook page. By making your contacts feel like they’re joining an elite club, they will be more compelled to sign up and in time, appreciate the content that you’re sharing with them.

Blog/article digest. If you’re struggling to find content for your newsletter, then you can use blog posts that you’ve already written. This helps to promote your content to a wider audience and blogs are a great way to share your knowledge and expertise, and build trust with your contacts. Many email marketing programs can do this for you automatically, so you can specify the number of blog posts to add to the digest and how often you want to send it out.

Plain text newsletter. This is a newsletter that contains text only, no images, styling or formatting. In fact, a lot of internet marketers send this type of newsletter when they’re promoting a product for a limited time. This type of newsletter will contain links in the text which take people to a sales page on the website, where they can buy something or sign up to a mailing list to receive a free product which is then leading on to a sale.

So which one is right for you? Most small business owners use the first option when they’re sending out their newsletters. Giving your contacts valuable information will help you to build a relationship with them, which over time will build up enough trust that they will want to do business with you. However, each business is different so you need to decide which format will be the most effective.

Therefore, you need to think about what you want to achieve with your email marketing so you can focus your content towards your objectives. By doing this, you are more likely to achieve the results you want, and generate leads for your business.

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