What Is Internet Marketing for Local Business?


You can’t run a car without gas. Not 20 years ago and not now. Businesses need marketing, just like a car needs gas. They did 20 years ago and they do now. 20 years ago however there were not very many places to find products and services locally. Phonebooks and flyers used to cut it when there was no other option but imagine using a phone book or digging through flyers to find something when you need it right away. The quickest way to find reputable companies locally is online but what is internet marketing for local business?

Internet marketing is gas for small businesses that need local customers. Google has made a hard push for quality local search engine results and with so many other listings, search engines and directories available online it has never been easier to find a company near you. Companies that offer services you are searching for. Without a web presence you are missing out on a large chunk of the market that is near your location, customers that are in need and searching for you. Very targeted traffic that does not want to waste time and that is why they are searching online.

When starting to use internet marketing for local business you need to think about your needs. Are you in need of quick traffic to drive revenue or do you have some time to wait and grow organically? There are two ways to market your business online, paid placement which does not last or organic growth that takes time but sticks.

Obviously paid placement is the quickest way to get to the top, but it is also the most expensive way. If you have the capital I suggest running a paid placement advertising campaign alongside you search engine optimization campaign. While waiting for your local SEO to get your site ranked you can gain targeted traffic that not only helps to bring in some money but boosts your websites rankings on the search engines.

Local optimization or organic search engine marketing can take time but it is the best way to draw in free customers. Not exactly free, you are actually paying for them but not per visit like PPC advertising. Also, people know the difference between a paid placement and a long term organic search ranking. They know that you have to have earned the respect of the search engines and took the time to rank in order to be at the top of Google.

About how long will it take to get to the front page of Google you ask? If you have no web presence or a brand new listing then it takes about 1 month to get some sort of traction. Even then you are not going to be shown all over the place unless you are in a very niche market. Once you have gained the respect of the major search engines though and are being shown on the first page you gain the respect of the consumers searching.

So what is internet marketing for local business? Its gas, if you don’t know that by now then you probably don’t drive.

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