What Is Email Marketing and Why Should You Use It?


In this article I am going to discuss what email marketing is and why you need to use it in your marketing campaigns. If you use email marketing correctly then it is one of the best ways for you to make money and get repeat sales.

What you need is a list of responsive subscribers who trust you to provide value. You need to build your credibility as being an expert in your niche so that the products you create will be known to be of high quality.

So how do you go about building a list so that you can market to them by email?

Squeeze page

A squeeze page is a web page that is small in that it can be seen in any browser window without the need to scroll up or down.

It has only one action that anyone can take and that action is to sign up to become your subscriber. As an incentive for people to sign up for can offer them something that they need for free. Like the top 10 tips in your niche or a particular topic within your niche area.

Once you have their email address you can then email them again and again and overtime develop a trusting relationship.

Email Value

Just because you now have control over how often you can communicate with your subscribers it doesn’t mean that you should be disrespectful.

Send them an email when you have something of value to give them. However, you must email your subscribers regularly so that you can continue to build upon the relationship you are striving to develop.

If you don’t bother to email for a few weeks then you will undo a lot of the relationship building that you have already achieved.


During your email correspondence you will promote products relevant to your subscribers needs. This depends on your finding out what those needs are. Therefore it is important for you to communicate and encourage feedback from your subscribers.


To do this try to write your emails personally and always address your emails as if you are sending them out to one individual rather than to everyone on your list. If you write an email with this in mind you will be able to write a more natural and personal email.

When someone responds then you must reply in person – don’t outsource this. One of the best ways to increase trust is to reply yourself to any correspondence. You will send a huge message of someone who is available and willing to help.

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