What Can an Online Marketing Agency Do for Your Business?


The internet revolution has been relentless and unequivocal in its crusade to change the way we live and work. Even the most techno-sceptic of product and service providers are choosing to throw their keys into the online pot as the internet tightens its grip on traditional offline retailers.

For those adventurous retailers looking to dip their toes into the online pool, the prospect can seem like a daunting task. Where on earth do you start? For most small- and medium-sized businesses without a dedicated in-house SEO team, their best bet is to employ the services of an online marketing agency.

As a business model, the online marketing agency has only been around for the past 15 years or so, offering specialist online marketing services which help to increase the amount of sales and traffic a company’s website will receive.

The main reason people choose to make use of dedicated online marketing services is to increase their sales. A website is only as good as the amount of traffic it receives. The best website in the world receiving hardly any traffic is no good to anyone. The role of an online marketing agency is to drive internet consumers to your site, ensuring a constant flow of traffic. There are a number of ways this can be achieved:

Link Building

To build the popularity of your site an online marketing agency will devise a link building strategy. Link building helps to verify the importance and relevance of your website. Links are created between your site and other relevant websites, which reaffirms that your website is a legitimate source of information and deserving of a ranking alongside other reputable sites. When the search engines come to inspect your website, the links with be looked at, and the more relevant and important the links, the higher you shall rank in the search engines.

Pay Per Click

Of all the online marketing services an agency will provide, Pay Per Click advertising is perhaps the best approach if you’re looking to make a quick gain. Rather than relying on search engine rankings, Pay Per Click makes it possible to appear at the top of the search engines, but for a price, which you have to bid for. As an example, a hairdressing company which wants to have its Pay Per Click advert appear at the top of the Google results when a customer searches for ‘Hairdressers in Cardiff’ might have to pay ยฃ1 for the privilege.

Meanwhile, an insurance company with a Pay Per Click advert for ‘Car Insurance’ is likely to have to pay a whole lot more.

SEO Copywriting

SEO copywriting is a service that works in tandem with the link building strategy to increase a website’s organic rankings for certain terms. Keywords are an essential part of SEO copywriting and any online marketing agency worth its salt will make sure that the keywords you are targeting are used throughout your website copy and in your page titles, META descriptions and headings. By conducting thorough keyword research, you can make sure your copy is geared towards the terms which will attract the most traffic but with the least amount of competition.

Leave a Reply

Your email address will not be published. Required fields are marked *