Tips For a Successful Email Marketing Strategy


Wanting to achieve results from your mail marketing, frustrated?

Cheer up, here is something that will help you in your mail marketing success!

E-mail Marketing starts once you have captured the leads from your articles, blogs, tweets or any other source. This is one of the best proven methods to do a follow up with your cold leads. Gradually warm them up, ultimately leading to introducing them to your opportunity. While there is no defined or standard strategy of mail content, the most common one followed by majority of successful professionals seem to revolve around providing rich content which adds value to the receiver and establishes you as an expert in your niche.

I feel that the best strategy for this would be to resist the temptation of introducing your opportunity to your subscriber as soon as he subscribes to your list. You should first warm him up, send him five to six mails with links to some rich content on the topic of your niche. You can say ‘Just found this interesting piece of article and thought you may also like to read it, tell me what you think”, or “Came across this informative video and thought of sharing this with you”. You must project a true sincerity and concern toward the subscriber. Project yourself as a well wisher. Only after you have sent a few such mails and established trust, you should slip your opportunity as a suggestion, ” Just bought his awesome product and thought you could also benefit from it, check it out here”… and give your product or affiliate link. You will gradually notice that not only you are selling your products but that the word of mouth referrals are also adding new subscribers to your list.

In this article, I am not going to discuss the technical aspect of Doe’s and Don’ts of list building. The objective is quite different, how to make your mails enticing to catch subscriber’s attention and make them open your mail. It is obvious that the product sale is a definite percentage of your open mails. Hence it is very important to put in place a strategy that attracts people to your subject line in the first instance and then to the mail itself. Subjects lines like “have you missed the… “, “you just lost $… “, last few only left… “, “why you can’t drop even a single pound off you”, have worked well with me.

I have subscribed to a number of lists and hence receive a number of mails daily. What struck me most was the hidden strategy behind each mail to entice the reader or to grab his attention, but there were very few that added any value to the reader or project the sender as an authority in his/her field. I cannot resist myself from sharing with you a few of these mails. I am sure you would have comments on these, do share. My idea is to convert this article as a discussion topic. Here we go.

Here is a mail that informs that a 36 year old became financially independent,

This 36 year old “wage slave” was able to kill his day job PERMANENTLY… And spend his life on the beach by ‘aaaaaaa’…

It does not spell the big “how”, that you are looking for, that is why people click the link.

Now here is a bizarre one. Read it with a wink,

“can just wink your eye, and HAVE it all!”

Can having it all be really that simple? If that were true there won’t be any failures.

Look at this one selling software for less than the cost of a meal,

How would you like to BOOST your Product Sales to

the ROOF with a powerful E-Cover Software available

for less than a happy meal… ?

If you do, click this

And then here is a reminder to you

“I’ll cut to the chase… I sent you this before but you missed it and it’s URGENT.

Click here now. And spend his life on the beach by ‘blogging’…

Here is something that I feel adds value and introduces the opportunity very cleverly,-

I was looking through different

ways to work from home when I

found this: xxxx

I immediately thought of you!

I feel that while you need to carve out your own strategy to address your subscribers but bear in mind that your subscribers are looking at intelligent interaction with you. They don’t want to hear crap. Respect them and communicate with them with their interest in mind. Your subscribers will love it.

To Your Email Marketing Success!

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