Three Easy Steps to Email Marketing


In the world of the Internet, traffic is the most valuable of assets. And in today’s tight economy, webmasters and business owners are constantly looking for more efficient ways to market their products or services without breaking the bank. Email marketing is still the least expensive yet effective way to market on the Internet. And because most companies already have a web site and a blog, email marketing is easier than ever.

We have outlined the three steps to easy email marketing.

Step 1: Identify and Recruit Partners; Build a List of Email Recipients

You can launch a campaign on your own, to just your own list. Or, you can launch your campaign through your own list and the lists of your partners.

Identify who you plan on working with and reach out to them. A campaign planned just for your list will look very different than a campaign built for other people’s lists, as you generally have a limit on the number of emails you can send to someone else’s lists.

Step 2: Setup an RSS to Email Marketing Campaign

Bloggers rejoice! You can convert your latest blog posts into a professionally-designed email marketing promotion and automatically send it to your list of email recipients. You can specify daily, weekly, monthly frequency and have total stylistic control of your theme. Activate your RSS feature and enter your blog’s URL.

Email marketing is easy with Mad Mimi is a simple, intelligent and powerful email marketing utility that anyone can use. Mad Mimi makes email marketing easy for the creator, and easier on the eyes for the receiver. With ground-breaking technology, Mad Mimi is the simplest way to create branded, well-designed newsletters and promotions.

  • If you’re building a campaign for your own list, you might send out 2-3 emails on a minor email campaign and up to 10 emails on a major campaign.
  • If you’re building campaigns for someone else’s list, you will want to limit your campaigns to 2-4 emails, no matter how big the campaign is.

Step 3: Populate the Blog with Original Content

A critical key to web site success is fresh, juicy content – less than a month old. That’s about how long you derive SEO value from site text. However, you derive conversion value if you keep them coming back with lots of new, helpful content, light on the sales hype.

So keep your site current. Change content at least twice a week. The more the better. In no time, search engine bots will recognize your new content in under an hour and you will build more SERPs links with every post you make.

Yep, the W3 is a giant maw that consumes content by the kilo daily. Keeping your site fresh and green is a critical part of SERPs ranking and conversion ratio so keep them coming back, and may the Google gods smile upon your freshly updated web site.

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