Things To Consider For Creating Ecommerce Category Structure


The success of an ecommerce store depends on your product category structure. The way users navigate your ecommerce shop will determine the amount of time and money they are willing to spend. The easy your products are to find, the better chances of sale!

Think it this way: If your customers are unable to quickly look-up for products they are willing to purchase, how can you expect them to buy it? Always remember that ecommerce shoppers are very task-oriented. Ensure that your ecommerce product category structure allow them easy and quick access to products they are looking for.

Not every site needs a product category structure, but if your site is dealing with multiple products then you need to have a rigid ecommerce products category structure in place.

Ecommerce category structure – 6 must-have elements to keep in mind!

Offer a parent category

Using labels and headers for your product category is not a good idea in today’s competitive world of ecommerce. Shoppers online prefer shopping from sites that allow easy and quick search results. Offer a parent category, and make it click-able – means allow drop-down menu in each of your parent category to make sure that the products are visible to search and purchase.

Introduce sub-categories

Considering your product category, allow click-able sub-categories to multiple parent category to allow shoppers easily and quickly search for products. Now there may be times when a sub-category matches multiple parent categories. Confused? For example – mouse-pads, headsets are mostly found under “Computer and Accessory” category, but can also be found under “Electronics and Camera” category. So, to avoid confusions with such products, it is always suggested to consider putting such sub-categories in multiple parent category that will allow customers to find the product in any of the potentially matching parent category.

Separate category for “New Arrivals”

Some shoppers like to live up with the latest trends and technologies, and such shoppers may only visit your site to check your new product offerings. Stuffing your new products as a sub-category will not highlight them and you will lose potential sales. So, it is recommended to create a separate “New Arrival” category/filter, to carter shoppers who are only interested in buying the latest product offered in your ecommerce store’s catalogue.

Focus your “Recently Viewed Products”

Shoppers online go through many products for making a purchase decision, unless they have a specific product in mind. It may not be possible for them to open new tabs for each products they visit, hence there are chances of losing the link to previously searched products. This way you can lose sales. Ensure that you have a separate feature tab for your “Recently Viewed Products” to allow shoppers a quick access to look-up for products previously viewed and that they are willing purchase.

Prop “Compatible Products”

Allowing your shoppers with valuable product or information up-front, will increase order value and sales, abruptly! For example, if a shoppers is browsing the phone category and selects a phone, but also wants a phone cover or an extra battery compatible to that phone. Finding for compatible products can be a real-nightmare for shoppers! Make sure you have a functionality to that automatically shows up accurate “compatible products” to make shoppers search easier and better.

Suggest “Alternate Products”

Upselling can increase order value size, as well as help you get rid of dead inventory. Your ecommerce category structure should allow alternate product pop-ups similar to the product the shoppers is viewing. Suggesting alternate products will attract customers be on your site for long-time and make better-purchase decisions. You can add a filter with a header ” You may also like” to your product catalogue to make it’s structure even more engaging!

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