The Recession Should Alter the Way You Market Your Medical Practice – Internet Marketing Works!


According to economists in the United States, the recession has been over for a couple years. However, people living in the United States know that we are still living in the equivalent of a recession. There are no booming industries in the United States like there were back in the mid 2000’s and there are also no signs of a huge increase in discretionary income among the average consumer.

What we have seen in the current recessionary economy is that even in the medical fields patients are now looking at their healthcare as a “bargainable” commodity. What does this mean? Patients are now in a position to bargain with the cost of their health care, and are actually deferring decisions on their healthcare unless they are absolutely vital and necessary treatments.

For example, if a patient is 63 years old and really needs a knee replacement he or she may defer the operation and opt to receive steroid injections until the age of 65 when Medicare kicks in. Or if there is a significant deductible then patients bargain frequently as to whether or not the medical practice will simply write it off. We are in a new normal in healthcare, and it will not be going away anytime soon.

The Internet represents an excellent cost-effective manner of marketing your medical practice. Over 75% of the American public now uses the Internet, and two thirds of those using the Internet look up medical information online. This includes looking for medical providers, looking at reviews of prospective medical providers, and looking for education about their condition. If your medical practice is properly marketing itself online, you will hopefully show up in a significant amount of these results.

Advertising on the Internet involves a campaign that potentially will consist of an attractive website that is properly coded, a Google places account that is properly maintained, and content being created and syndicated on the Internet to promote the medical practice and helping it to show up high in the search engine rankings. This is very time consuming, and should be put into the hands of a professional SEO company with industry specific experience, such as medical or dental if that’s what your practice specializes in.

More and more medical and dental practices are marketing on the Internet and it is getting extremely competitive. Therefore it is prudent to hire a professional service to optimize your campaign for the best results possible. This can result in a hefty increase in the amount of new patients coming into the practice, and a management of your reputation to make sure that the information being distributed about your practice that shows up high in the search engine rankings is favorable.

Additionally, Internet marketing can achieve a patient cost per acquisition that is significantly lower than print, radio, or television. The Internet will allow you to show up high for prospective patients who are actively searching for your services. The other mediums are pushing out your message to many thousands of people who do not currently need your services and may never need your services.

In order to get more patients at a lower cost per acquisition than the national average, the internet is the place to be!

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