The Most Profitable Email Marketing Strategy


Email is the most effective online marketing platform. Newer technology provides you with more information about the customer so you can use email marketing for specific and targeted advertising campaigns. You have to evolve with the technology and come up with newer email marketing strategies to improve your profits.

Most Profitable Strategies
Marketing strategies are all about improving sales and increasing profitability, here are some email marketing strategies that will help you do exactly that:

Cart Abandonment Emails
Consumers who look at and add item to online carts and then abandon them, can be candidates to receive triggered cart abandonment emails. This email strategy can be used to target a specific type of customer – customers who are on the brink of making a purchase. The email can be used to send them information about the products they viewed and put into their carts, to persuade them to buy the products. This email marketing strategy can give your profits a real boost.

Browser Abandonment Emails
This marketing strategy can be applied to consumers who view the item then abandon the page. You can send them information about items they were viewing. This strategy is more effective than your average bulk mail strategy and can help you generate more revenue.

Target Potential Buyers
There are customers who have not bought from your website before. When they visit your site you can identify them and send them promo codes which can motivate them to make purchases from your website.

Real Time Marketing
Imagine someone is browsing HD Televisions on your website, you can send them a promo code for a HDTV while they are still browsing to offer a deal that is hard to pass up. This will also help build your company’s rapport with the customer.

Handheld Devices
Mobile devices are the future of any marketing strategy. You have to devise an email marketing strategy for these devices specifically. Create apps for your business and mobile websites to encourage customers to use these devices to make purchases.

Personalized Bulk Emails
Your traditional bulk mails can be personalized and used for more specific marketing. Customize emails to provide each user with information about products that they have viewed on your website. Provide them with promo codes, deals or give links to blogs that explain the benefits of said product.

Marketing with email has a bright future; you can utilize the strategies mentioned above to motivate customers, increase your profit margins and provide a definite boost to your sales.

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