The Key To Huge Profits From Your Opt-In Email List

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While we understand the impact of an email mailing list to any business, the most important aspect of email marketing is the quality of your opt in.

What is “opt in”?
This refers to an email list which consists of a database of people whom have opted to receive more information from you about your product or service by submitting their email address and names via a form found on your website mainly for the purpose of future correspondences.

Always remember your list is the backbone of your entire business and livelihood. It is what puts money into your bank account!

A decent amount of sales with an “average” sales message serves very well when you have a targeted and responsive email list. However, this do not pull in as many orders at all if you have an unresponsive un-targeted list, no matter how good your sales message can be.

What is a bad responsive list?
Most likely this list is made up of people who are not a part of your target market. It is rather difficult to sell anything to them since you do not know what the people on your email list are keen on, especially if majority of the email addresses have been randomly harvested from the Internet. Guessing what this group of bad responsive list want may result in accusation of spamming and involve in potential legal issue.

On the other hand, a good list consists of a “targeted” list of people who have joined willingly as they are interested to find out what you can offer and add value to them.

Once you have a list of these groups of interested parties, you can easily sell them exactly what they want. Hence, no more guesswork is involved. You will also not upset anyone by sending annoying random offers since their permissions have been given.

Another important note is you can even sell “loosely related products” to the same email list and still do extremely well. This explains why building a targeted email list is such a critical component to the success of your business.

Trying to sell your product to a million people “picked at random” is not what will make you money. This is known as spamming and does not work. Whereas offering that same product to thousands or millions of “targeted” prospects via permission based email marketing simply works like magic.

You can make sales from a good “targeted” opt-in email list repeatedly for the rest of your life as long as you can offer your list valuable products, services and information that they are interested in.

The secret of email marketing is to create and provide quality products and information to your customer email list. By being upfront and honest with your customers at all times can result consistent profitable income since these customers know they can trust in you.

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