The Importance of Having a Thought Provoking Email Subject Line


In this article I will discuss the importance of having a thought-provoking subject line for your emails. I will share some common types of subject line that work well and grab the attention of your subscribers. Email marketing is a great and cost-effective way to build a good relationship with your customers or potential customers which is the foundation of a resilient internet business. Email marketing only works if your subscribers actually open and read your emails hence the topic of this article.

These days most people feel overwhelmed by the large numbers of emails that appear in their inbox every day. This means that they make split-second decisions over what to open and read and what to delete. So to avoid having your emails overlooked or deleted you need to write subject lines that make your subscribers stop and take notice. However you should be wary of sending out emails with subject lines that promise great things which are not backed up by the content of your emails.

So what kind of subject lines are most likely to attract the attention of your subscribers and encourage them to open and read your emails?

In simple terms, this is anything that strikes a chord and is relevant to their current situation, something that will help them overcome a problem and/or achieve a particular result. One of the ways that you can learn what works and what doesn’t is to record and analyse which emails you open and why. One thing that definitely doesn’t work well is anything that makes your subscriber feel that they are being overtly sold to. Although a little mystery is good, on the whole it is better to make it clear what is included in the email.

So here are a few specific ideas of the types of subject lines that work in no particular order. Questions work really well. This is because our brains are compelled to seek answers to questions and so our interest is automatically piqued. Another effective type of subject line is “how-to” ones assuming that the topic is relevant to your readers and is something that will help them solve a common and pressing problem. Another variation on this is numbered lists e.g. 7 ways to… or 5 tips for… And of course, one of the classics is offering some gift for free. You need to beware of this option for two reasons. First using the word free is likely to mean your email ends up in their spam folder. Second if you are forever giving away free items then you will naturally attract freebie-seekers rather than buyers and I’m assuming you’d prefer the latter.

Leave a Reply

Your email address will not be published. Required fields are marked *

What Our Clients Say
482 reviews