Solicitor Marketing Tips – Top 10


Keep your website content fresh

Making sure you have relevant, interesting and up-to-date news articles and blog posts on your site will help to drive traffic to your website.

Fresh content helps build confidence with potential customers as well as the search engines.

Take an objective look at your website

If you’re heavily involved in the day-to-day running of your business, it can be hard to take an objective look at your website. Getting input from a third party may help you identify areas for improvement.

Make the client experience more interactive

Do you have any forms that clients can download from your website? A simple PDF document for new clients will save them and you time when you have your initial meeting.

Use a professional copywriter

How clear is the text on your site? Will customers with little knowledge of legal processes be able to understand the information you’ve provided?

Hiring a professional copywriter is a good idea as they will be able to write your website content in a way that engages with your audience.

Consider banner advertising on relevant sites

Pay per Click advertising for solicitors has become very expensive. An alternative way to market yourself online is through the use of banner advertising on other relevant websites.

For example you could pay for an advert on the homepage of a local property listings site which will drive more traffic through to your site.

Promote yourself as an expert in a certain area

As well as promoting your business, as a solicitor you can also market yourself as an expert in a certain field. For example, you may want to write a series of articles for relevant publications or for online article directories such as which can raise your profile and deliver more visitors to your website.

Provide more information through online FAQs

Most people don’t need to use a solicitor very often, so when they do, they usually have a lot of questions.

You can save time and make your website more useful to visitors by listing a series of frequently asked questions and your answers.

Write press releases and distribute them online

When you appoint a new member of staff or have a major new commercial contract you want to announce, publishing a press release online can lead to a lot of exposure and extra visits to your website.

Use email marketing to drive new and repeat business

Email marketing is a cost-effective way to stay in touch with former and prospective clients. Sending out an email newsletter to those who have opted in via your website will keep your company name in their thoughts when they do need a solicitor.

Add a set of downloadable information guides to your site

Creating a simple set of PDF guidebooks on common topics people use your services for can also help improve your business. By branding these guides with your logo and contact details and making them available for free download, you will raise the profile of your firm and come across as more approachable.

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