Six Simple Ways to Engage Your Email Subscribers and Strengthen Relationships


If it has grown more difficult to convince prospects to sign up for the ezine that they know is attached to your free offer, it has become even more difficult to keep them. Many sign up to lists without the intention of ever buying anything, and will unsubscribe quickly if you do not hold their attention. Don’t worry; here are a few simple ways to engage your list and turn even unbelievers into evangelists:

1) Create a personalized “Welcome” message. While this seems obvious, many marketers fail to do so, or worse, provide a cursory welcome message reiterating the download link. Write a warm, engaging message showing genuine gratitude for the person who joins your list. Give him a sneak preview of the goodies coming in future issues, and let him know that you will give him value for his time.

2) In addition to valuable information, offer a nice mix of both free and paid resource recommendations. Your list members expect you to try to sell them; they knew you would when they signed up. For quite a few, whether or not they become buyers or unsubscribe depends on what you do for them in the first few letters of your email series. Show them how to do something, such as create a screen capture video, which would normally require expensive software for free. From time to time, give them a free gift for remaining on your list. You sell more when you give more.

3) Video rocks. When you are creating the letters for your email series, create a video that is relevant to each letter. It could be a more in depth article on the subject, transferred to video, a funny story, an instructional video… it really doesn’t matter as long as it is relevant to the letter that it corresponds to. Upload videos to YouTube, and link the videos to your blog in the “Description” section. In each letter in the email series, add an invitation to watch the relevant video in the body of the email (with a link, of course). This will add value to your static email letters, build your reputation by generating YouTube views, and generate link juice for your blog.

4) You are trying to build a relationship with your prospects, so invite them to engage with you. Routinely include the links to your social networks, including Skype and your blog, in your signature. Encourage them to friend, follow and comment you on social networks, leave comments on and subscribe to your blog. Any prospects that read your emails on a semi-routine basis and become members of your online social circles as well are at least 60% more likely to become your customers and/or business partners.

5) If you have provided good value to your subscribers, they will not mind this next step. Ask them to share the page that they signed up to your newsletter with their friends. Better yet, reward them for doing so. There are any numbers of viral sharing scripts and applications that will allow you to reward your subscribers with gift X if they share your page Y number of times. These scripts, such as Traffic Zombie and Premium Viral Magnet, automate the sharing and prize delivery process. Even the people who remain on your list for your free info and goodies without ever buying anything won’t mind spreading the word. It will get them more free stuff.

6) Make yourself available to your list. No, I don’t mean give out a phone number. What is feasible is setting up an online support or contact desk, creating a Skype mastermind group, or even giving an occasional webinar for your subscribers.

While these steps require a little more work on your part, they are well worth the effort when it comes to nurturing relationships. Internet marketing is a competitive field, and these relationships are hard one. By creating a collegial and friendly atmosphere, you will be able to keep and profit from them.

Leave a Reply

Your email address will not be published. Required fields are marked *

What Our Clients Say
482 reviews