Shrek’s Email Marketing Masterclass


I’ll admit with no shame whatsoever…

I’ve just watched Shrek.

(Taunt me all you like, buddy!)

I remember first seeing it in the cinema as a kid and thinking it was the coolest thing ever.

I mean, what kid doesn’t want to see a green ogre beating the hell out of a load of knights in a wrestling ring?

But what’s great about Shrek is that it’s also a “feel good” film that adults can enjoy, too.

Plus there’s also some cracking songs in it that make you want to sing along whilst jumping around the house naked (or maybe that’s just me… )

Anyway, in the midst of gorging on pizza and homemade popcorn, something Shrek says to Princess Fiona about what it’s like to be an ogre really struck a chord with me:

“After a while, you learn to ignore the names people call you and just trust who you are.”

And the reason why this struck me so hard?

Because it’s EXACTLY what I would say to someone asking how I cope with people criticising me… ‘specially after I write a controversial email.

(And if you’re doing email right (and by “right”, I mean in a way that makes you lots of wonga) then you’re always gonna get people messaging you after you send out a non-vanilla email that ruffles a few feathers.)

Yes, at first, the criticism hurt and I took it personally.

So I “toned down” my emails.

But you know what happened when I did this?

I started making LESS money.

Because my emails were now boring.

And “boring” doesn’t sell half as well as being entertaining, slightly controversial, and above all… being yourself.

Now listen:

When YOU start writing daily emails this way (which you definitely should if you want to make a serious amount of wonga), you’re gonna get some pathetic people on your email list reply to you…

Telling you how “unprofessional” you are.

Telling you to tone it down.

Telling you to not have an opinion about things.

But when this happens, just make sure you do a “Shrek”. Ignore these people. And trust in who you are and what you are doing.

You’ll be happier.

You’ll be mentally stronger.


You’ll be richer.

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