Search Engine Optimization Tips for Travel Websites

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Do you own a travel company website? Are you getting frustrated because trying to rank your site highly on Google is very difficult? There is already too much competition from mega companies like world-class hotels, global airliners, and rental companies. To overcome these hurdles, and move your website to the top, you need to implement the widely used online strategy of search engine optimization (SEO). This refers to the practice of adding or modifying content on your site to make your web pages more inviting to Google and other search engines. SEO for travel websites is a particularly competitive field, and therefore, requires unique solutions that are not commonly found in normal search engine optimization plans. So, just what exactly are these unique search engine optimization strategies for travel websites? Let’s find out.

One of the most effective tips for improving any travel website’s ranking on search engines is by narrowing down the focus of any particular webpage to a specific geographical area or city. This is important because Google and other search companies deliver search results that are tailor made to the particular location that the search starts in. For example, a search for the word “car rental” that starts in New York is likely to return search results that reflect the car rental market for New York. It is highly unlikely that a similar search for “car rental” that is performed by a user in London will bring up the same results in Google.

What the above situation means for your business is that your site needs to target specific geographical areas and cities in order to bring in more visitors. This is actually good for you because when one particular city or area is too competitive for your site to rank highly on a search engine, you can always concentrate on another location. As there are so many potential sources of tourists in the world, you have a wide open field where you can compete that your competition simply isn’t even trying to establish itself into.

Another very important tip regarding SEO for travel websites is to make sure that your site can be accessed by users who do not use English as their primary language. Help these visitors out by translating your site into a variety of languages. So, just what languages should you consider translating your website into? Your best bet is to start by translating the site into the primary language spoken by people of the region or city that you are trying to attract. Another great way to discover what language translation is in demand on your site is by checking the visitor log of the server which hosts your website. You can gleam a variety of information about your site’s visitors, including their country of origin, and the language set on their computer. Also, don’t forget to check out the competition to see what language translations they offer their visitors.

Once these important tips are successfully implemented, expect to see a large boost in the number of visitors your site sees on a daily basis!

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