Search Engine Marketing Tips: How to Target Your Marketing Message For Impact


An essential element of integrating search engine marketing with strategic email marketing is messaging and campaign design. In this article, I outline how to create an email campaign to entice the recipient to take action, engage, and work well with emails and mobile delivery with quantifiable analytics

New email marketers often make a classic mistake: the design for their email campaigns is overly focused on brand and they review layouts in a PDF only. And while branding is important, there are messaging and design elements that are essential to high deliverability and open rates. However, the technical aspects of good email design are complex. And the rules continue to evolve quickly around ISPs, email clients and the ways in which subscribers view email. It’s tough to keep track.

And the implications are significant: an email that looks good on the screen as it is being designed may not render well in Outlook or on an iPhone, or it might get caught in a spam filter. Or the messaging may not hit the mark with your recipients, causing your open and response rates to plummet and your reputation with ISPs to falter. The good news is, the solution to these issues is 100 percent within your control.

Did you know that your emails, web pages and images look differently online depending on which browser and email service you or your readers are using? With this in mind, it is of utmost importance that you look at your messages and web pages on all of the major browsers and email services before publishing anything. Most email solutions include a tool to help you see how your email messages will render across the most common email clients. One way businesses are learning more about online marketing is through social media marketing training.

If your email solution provider does not provide you with a give you a tool, it’s up you to check your email design. You can confirm that your email messages will configure best on the most common email clients by sending an email to yourself on each of the major email services. Then simply log in to each of these accounts to check for blocked images, poor rendering or other formatting issues. It’s a bit of work to do this manually, but a practice that can greatly improve the response rate of your email campaigns.

If you are out to generate an increased number of leads and develop an increased online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about integrating search engine marketing strategies.

Are you in search of new methods of attracting more leads to your website? Do you want to learn more social media marketing strategies on how to increase your business’s online visibility and sales?

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