Search Engine Marketing Tips For 2012

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Search engine marketing for 2012 will continue to show the improvements that have been made in the last year and a half thanks to companies, such as Google, keeping the users’ experience at the forefront of their thoughts and plans. While that may mean more work for some websites, the ultimate goal of a long term success story should be to give the visitors what they want. If you are not doing that now, then it will be impossible to do so unless you resolve to improve content and meet your audience where they are. If you are wondering what search engine marketing tips you should be mindful of in 2012, then consider the following:

1. Forget about stuffing

Keyword stuffing does not work anymore. Using a phrase or word 8 times in a 500 word piece may have been the ultimate necessity 5 years ago, but today, it’s about relevancy. Users have the option to directly express how helpful they found a particular listing. As more and more use is found in a link, the search engines start to weigh that particular page with greater importance. If you are doing your part to target the right keywords and then focus on content instead of the keywords themselves, you will be much better off as a result.

2. Take a more active role in the content of your site

While you may not want to write the articles or shoot the videos and podcasts directly, you should still be taking an active role in the production. The content that you create requires your unique perspective and expertise to stand out from the rest. By bringing your passion to the page, you will be in a much better position to succeed moving forward.

3. Forge ahead with link bait and backlinks

Link bait pieces are specifically designed to get people talking. Think about how you may be able to emphasize a unique point of view that will serve as a discussion starter. If you can bring this to the content that you produce, then you are well on your way to building the backlinks you need to catapult your website to the top of the search engine rankings.

4. Contribute to your community

Not only are bots looking at relevancy, they’re also looking at user engagement. Don’t pretend like your audience doesn’t exist. No one can run a website in a vacuum. It needs an audience to survive, and only if you get involved will you be able to build the sense of community necessary for long term success.

With all these things in place, 2012 can be a great year for your site as it moves up the search engine rankings and finds a new and stronger audience.

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