Search Engine Marketing Tips: 10 Tips For Increased Lead Generation

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In the current online marketing world, using email marketing along with social networking still reigns supreme. Study after study shows that emails are receiving more and more views as compared with all other marketing methods. Combine this with a volatile economy and you’ll see the increased challenges of both sluggish sales and lower marketing budgets. One way businesses are learning more about online marketing is through social media marketing training.

In this environment, the best way to succeed with social network and email marketing is to focus and excel at the basics. The tips in this article series will help you identify the most dynamic elements for success and will also outline how to put them to work using the resources you have today.

For better organizing, the top 10 email marketing tips to integrate with your social strategy are grouped into three categories:

1. List Building and Maintenance

2. Messaging and Campaign Design

3. Deliverability

The top 10 strategies are:

1. Growing your permission-based list constantly using both online and offline methods

2. Maintaining your list, list hygiene and re-engaging inactive subscribers

3. Minimizing churn – how to stay ahead of the game

4. Segmentation for greater relevance, response and deliverability

5. Write for delivery

6. Confirm proper formatting no matter what service you are using

7. Don’t forget about mobile devices

8. Manage your online and sender reputation – why everything online matters

9. Follow email laws and best practices to ensure optimal deliverability

10. Test for deliverability and spam filters

List Building and Maintenance

Even the strongest offer and best creative cannot work unless the email is sent to the right person. So, smart email marketers put the bulk of their efforts into building a strong opt-in list. However, since the average email list turns over every year at a 25 – 30 percent rate as a result of unsubscribes and changing email addresses, the reality of email marketing is that most companies are fighting just to stay even.

If you are out to generate an increased number of leads and develop an increased online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about integrating social network marketing strategies.

Are you in search of new methods of attracting more leads to your website? Do you want to learn more social media marketing strategies on how to increase your business’s online visibility and sales?

If so, read about and download my brand new free eBook on social media marketing training

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