Online Reputation Management – Risks of Not Implementing Reputation Management Strategies


The process of reputation management involves the use of several different strategies, all of which when combined, lead to a more positive status for the client.

For clients who wish to create a new online branded image for themselves or their business, the use of reputation management services can be invaluable. This involves creating a visible web presence for the client using resources which can be controlled and monitored, including syndicated articles, web 2.0 sites, directory listings for businesses, social media accounts, blogs and of course, the client’s own website. One of the biggest advantages of this particular strategy is that is provides the client with more control over what the search engine results will show, when their name is typed in. The results will be dominated by the information they choose to divulge, rather than the commentary which other people are making on them or their business.

The other services which a reputation management company offer are the monitoring and management of someone who has already established a positive reputation. This involves the company keeping up to date with what the online community are saying about the client, on social media, review sites, forums and blogs, and taking the necessary action if something negative is found. The measures which are taken when an unflattering comment is made about the client will vary according to what is said, and where the comment, article or review was posted. If the complaint cannot be dealt with directly, then the company may choose to use search engine reputation management, or SERM, to lower the ranking of the sites with negative feedback.

Reputation management is a continuous process which requires regular online monitoring. For those that have a business, maintain a positive reputation is essential, and using the services of a reputation management company is certainly a worthwhile investment.

The internet offers business people an overwhelming amount of opportunities to expand their customer base and boost profits. These opportunities are simply too good to pass up, and creating an online presence is essential for anyone who wishes to develop their company. Having a business website as well as social media accounts is a must in order to engage with customers and make your product or service more accessible. However, the exposure one can gain from creating an online persona, is a double edged sword; whilst it can help to boost profits, it can also make it easier for people to leave permanent, negative feedback for all the world to see. This is why every business owner who values their company should make use of the services of an online reputation company.

There are many different issues which can result in the need for help from a reputation management consultant. One example would be a competing business using forums, social media sites and other discussion boards to spread negative comments about your business. Unsatisfied customers are another common source of critical, and sometimes slanderous, feedback; this is one of the most difficult issues to handle, as potential customers will often take the word of a previous customer over the word of the business owner, when considering making a purchase. Regardless of the actual validity of these comments and complaints, they will still be visible for anyone to see, when they type your company name into a search engine. This could potentially cost you thousands in losses, if the negative press spreads far enough.

An expert reputation management company can nip this kind of negativity in the bud, before it has a chance to reach the eyes and ears of your customer base. They can help to hide the derogatory commentary from the first few pages of the search engines, so that those who look for your site will only encounter listings which portray a positive image of your company.

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