On-Page Factors That Affect Your Search Ranking


Speed matters. The rate at which your web page opens up in browsers can determine your search ranking. Web crawlers like to cruise across web pages effortlessly to pick up pertinent keywords. The easier this process, the higher your ranking will be. Whenever web crawlers, known as bots, come across anything troubling like slow loading pages, it can negatively affect your search ranking. Slow-loading pages act like a demerit, placing you lower on the search engine PageRank.

Keyword placement is a factor in your search ranking. Knowing where to place pertinent keywords and phrases throughout your web pages plays a crucial role in your online success. Develop page titles with between three to five keywords to improve your search optimization. Spread out some meta-tags throughout your page content to have the search engines stand up and take notice. Place keywords throughout your Web 2.0 articles that you post as online web content. Well-placed keywords result in a higher ranking. On the opposite side, too many keywords or keyword phrases will result in your website receiving a low ranking. Known as keyword stuffing, if the search engine’s web crawler comes across too many keywords or keyword phrases, your site sends up red flags. When that happens, your website could be blacklisted from all engines.

The freshness of your web content is a factor that plays a role in your search ranking. Search engines like to see original material that is not duplicated or copied from other websites. Adding fresh content to your web pages gives the web crawlers something new to pick up and rank, thereby increasing your PageRank. Set up a schedule to remind yourself of posting to your website regularly.

Using relevant keywords will be an on-page factor that affects your search ranking. You need to decide what keywords and keyword phrases best describe your business and website. Use these words throughout your web pages, in both online and offline Web 2.0 marketing tools and in everyday contact with others.

User friendliness is a factor that affects your search ranking. The more informative and easy-to-read your website is, the more popular it will be with search engines and viewers alike. No one likes to read something that does not make sense or sends you on a chase, including engines. Have your website be pleasant to the eyes, with relevant content. Disconcerting text causes frustration and can turn viewers and search engines off. Present information in a knowledgeable and professional way while using the proper amount of keywords in order to increase your search ranking.

Having workable and viable links on your web pages will help increase your search ranking. Ranking is determined by an algorithm based on incoming and outgoing links. The more incoming and outgoing links you have on your web pages to other sites, the better. Search engines love linking, since it signifies your online popularity. Remember to visit all links on your website on a weekly basis. You need to determine the links are working properly. When engines visit your site and find nonworking or invalid links, it negatively affects your search engine ranking.

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