Museums And Email Marketing

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From world-famous museums in large cities, such as the Metropolitan Museum of Art and The Museum of Natural History in New York City, to more localized museums in smaller towns, a day at the museum can be a fun and educational experience for all involved.

But how do museums go about letting people know they are still the best place to experience and observe history? A museum’s email marketing campaign is the answer!

Operating museums is an expensive endeavor, especially since most museums can’t recoup their investments by passing the costs on to the customer. So in this regard, museums and email marketing is a perfect marriage: one that can inform possible visitors of the museum’s attractions at a minimal cost.

And the software necessary to implement a museum’s strategy ensures that it gets the most “bang for its buck.” This software is inexpensive and can be easily managed by anyone with a minimal amount of computer expertise. As a result, the costs associated with the museum’s endeavor are much less than traditional methods of advertising such as placing ads in newspapers or buying air time on television and/or radio.

More importantly, a museum’s email has a much better chance of reaching its target audience than any sort of old-fashioned advertisement. How many times do you skip commercials when watching something on DVR or TIVO? And how often do you flip right by ads in a newspaper, if you even read the incredibly shrinking newspaper anymore?

The software required for these campaigns also allows for the type of personalization and customization that television, newspaper and radio cannot offer. Each message can contain the recipient’s name in both the subject line and the salutatory greeting, which makes it more likely the email will be read by the person to whom it is sent. And each message can be forwarded intact, which makes it easy to not only plan museum outings with family members and friends but also spread the word to others after a positive experience.

Each message can also be an interactive ad of sorts that contains not only standbys such as address, directions and operating hours but also fun features such as photos from the museum, an embedded video link promotion the museum, links to information about some of the artifacts on display at the museum and first person testimonials about the museum.

No other type of advertising or marketing can match the impact created by and the return on the investment provided by a museum’s email campaign. It will get newcomers to a museum while enticing regular visitors to return over and over again. Purchase this essential email marketing software today!

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