Making Your Email Marketing Campaigns Pay Off For You


If you want to convert more of your website traffic into sales, then the best thing that you can do for yourself is to start building an opt-in email list. An opt-in email list simply means that people who come to your website sign up to your email newsletter by means of an opt-in form that you get from your autoresponder service.

This is the best way to build a list. You never want to go out and buy a list of 100,000. First of all, if you use an autoresponder service like “Aweber”, you will have to import these leads into your autoresponder list. And plus, when you import these people, they will have to confirm that they want to be on your list.

It’s not the same as building up a list the natural way. Everybody who signs up to your list are interested people who want to learn more about what you have to offer. And if you think you can build a tiny webpage with just an opt-in form on it, and then add all 100,000 people this way, then you should think again.

After you add the first 10 people to your list, Aweber’s tracker will send every person that you add to your form a confirmation email, telling your list members to confirm that they have volunteered to be on your list. This is a long, arduous process, and it will more than likely raise a red flag with Aweber.

Instead of going down this route, generate leads as normal. Set up a squeeze page, drive all your website visitors to this squeeze page, and lead them to your opt-in form. Then email them every 3 to 4 days to make sales from your leads. This is the most basic model for making money with email marketing.

To make your email marketing campaigns pay off for you, you have to get people to open up your emails. This means that you will have to learn slight copywriting skills, and learn how to write email subject lines that gets your readers to click on your emails. Learning how to write email subject lines is pretty easy when you think about it… it’s even easier than writing classified ads!

Classified ads are cheap and small… and they are very easy to create and make effective. Now imagine writing an even shorter ad, and using it as your email subject lines, that will get people to click and read your emails. You see if you no one reads your emails, then your email has been wasted.

Take a look at all of the emails that you’re currently sending out. Are they enticing? Do they motivate your readers to open up your emails? Or are they boring and ineffective? If they are boring and ineffective, then you will want to do everything in your power to make them exciting.

Email marketing isn’t hard and is something that you can use to take your business to the next level. Make sure you get an autoresponder, and make sure you’re driving lots of traffic to your squeeze page everyday. This is something that you will definitely want to do.

Good luck with using email marketing in your online business today.

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