Make Your E-Commerce Site A Success?


Why are you willing to spend the next two years working every available minute to make your e-commerce site a success?

Perhaps you are working a 9-to-5 job that no longer excites you. Maybe you’re recently retired and starting a second career as an entrepreneur. You could be a stay-at-home mom looking to supplement the family income or perhaps you’ve lost your job in a tough economy and are looking to strike out on your own.

Whatever the situation, you need to be realistic about the trajectory of your e-commerce venture. Rome wasn’t built in a day and although there are plenty of information products out there that practically guarantee you tens of thousands of dollars at the push of a button, that’s not how the real world works.

It takes time to establish and grow your business. Someone once told me that you have the choice of working 8 hours a day for someone else or 16 hours a day for yourself. That’s about right. Sounds daunting, right? There you go again Captain Buzzkill.

It is daunting. It can also be tremendously rewarding and fun. The journey to success as an online retailer requires commitment and patience. It’s not a hobby and if you treat it as such, you will only earn “hobby” money.

If you are in a difficult financial situation, now might not be the time to start your online business. Launching an e-commerce site requires a financial investment. That investment isn’t nearly as substantial as opening a brick-and-mortar store, but you can’t get started without being able to spend some money on your business.

Over the last five years, I’ve been a member of a number of different e-commerce and internet marketing forums. I’ve gone from the guy who asks a lot of questions to the one who answers them. The thing that bums me out the most is when I read a post like this:

“Hey everybody, brand new to the forum. I’ve lost my job and don’t have any savings so I need to make money quick. Can somebody tell me what I should sell so I can get out of this financial hole?”

Yikes. He’s in for a rude awakening. You just can’t start a business in desperation mode. More than likely, you’ll end up even more frustrated and desperate. I’m sure there are a few exceptions to the rule out there, but by-and-large you’ve got to be able to operate from a solid financial foundation to launch a successful business.

So be honest with yourself about whether you are in a position to make the financial commitment necessary to get your startup off the ground, even if the investment is a modest one.

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