List Building Strategies: Tapping the Gold Mine


Email marketing is still the number one way to derive maximum RIO for your marketing dollar. And it can be used profitably for any kind of business or niche. Though it might seem otherwise, it is one of the cheapest ways of marketing your product. Compare it with other popular forms of marketing like PPC & SEO and you will know why it is imperative that you have an ezine in your marketing tools.

However, at the base of a successful email marketing campaign, one must have a permission based email list. A list that contains highly targeted traffic and potential customers.

There’s an old saying that ‘there’s money in a list’.

Let’s modify that a bit.

‘A list is a goldmine’

And if you have done the hardwork of bringing in the targeted traffic then now’s the time to mine the gold.

So are you ready to begin? Here are some of the best list building ideas and retention ideas that you can apply to your list building techniques to derive maximum benefits.

Content is still King: The days when people would give you access to their email address solely to gain access to a free report are long gone. Due to unwanted spam mails, an email address is a prized possession today and to get it, you have to provide users with quality content. Good quality articles, blog posts and information that helps your list.

Let the subscription form be visible: Your opt-in form can appear at more than one place. There is no rule that it must and can appear only on the top left corner of your page. There are marketers who use it multiple times in one page as well. As long as it does not clutter or interfere with the visibility of the page, use it.

Are you using your social media pages: You must integrate your favorite social media platform with your opt-in form or vice a versa. It is a valuable source of traffic that cannot be ignored. If you are regularly updating your social media page then you will never find a dearth of traffic from it.

The Easier the better: The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here. You can always survey them once they’re customers! We do recommend that you provide a link to your Privacy Policy however.

Do you have a Privacy Policy: People value their privacy. No body likes to be bombarded with spam mails about Impotence drugs. So, post a link to your privacy policy in your opt-in form. If you still have not created a privacy policy, then use Google to find a ‘Privacy Policy Generator’. You should find several online versions that can easily generate one for you.

That’s it folks. I hope that you start to mine the gold in your list as soon as possible. If you are looking for more List Building Strategies then feel free to check out my blog.

Leave a Reply

Your email address will not be published. Required fields are marked *