Learn How to Have the Full Edge of Email Marketing

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The subject of this article is email marketing. If you are going to take advantage of email marketing, you will end up with an increased sales by at least 30%. It can actually even triple your sales if it is executed correctly, and you won’t have to be anxious about it being a spam, because it is absolutely appropriate.

You can do email marketing from your Mac, if you use specialized email marketing software for Mac OS, which recently became readily available for Mac users. But before discussing email marketing software, I’ll try to explain why you need email marketing after all.

Selling products and services by those people implement this simple model:

Customer gets the product in the mail, or downloads it. You can find a lot of disadvantages with this model. On every stage your customer may leave your website without making a purchase, especially if there is not enough information on your website about the product the customer is looking for.

So what can we do to keep a customer close from the moment he or she reaches our website till the moment he or she makes a purchase? And once we close a deal, how can we turn our paying customer into a happy repeat customer?

Here is the plan, and to achieve the stated above, we need to:

Invite the visitors of your website to subscribe to your email list so that you can offer them free and helpful newsletter, reports, e-books or software.

By promptly using email marketing software for mac, you can deliver your free products to the new subscribers.

Send an offer about the product you sell on your website to your email list subscribers 3 times on Tuesday, Wednesday, and Thursday.

Set a different email list for your paying customers, and then start sending a different message once a week with an offer about related products that complement the original purchase.

Don’t forget to include an unsubscribe link in your messages so people could easily take themselves off your email list if they want to.

To make people stay subscribed longer, you have to send only a high-quality, really helpful content.

Finally let’s talk about email marketing software for Mac.

As with anything else, there are goods products and bad products that you could choose among many selections.

I finally founds a really nice one after I spent months looking for a goods email marketing software products for Mac OS.

That is Mac Mass Mailer. These are the reasons why it is good:

Offers you with a convenient database to keep email lists.

Efficiently sends email messages.

Gives you an option to personalize your messages.

Automatically adds and removes people as they subscribe and unsubscribe.

Delete bad email addresses automatically as they appear.

Can work with multiple email accounts so that it can increase sending limits.

Lets me import recipients from any files and programs.

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