Is It Time to Start Writing an Ezine? 4 Reasons Why It Might Be

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Have you begun to think you’re ready to start sending your own ezine? You may subscribe to many electronic newsletters and think that this is the right time to publish your own to take your business to the next level.

You’re absolutely right! Let’s take a look at some reasons why it might be a perfect solution for you to publish your own ezine.

1- You want to build trust with your clients and prospects.

Communicating regularly with your email list is a way for you to establish a relationship and build a rapport with your readers. It takes time to gain people’s trust – and regular interaction allows your readers to get to know you, a little bit at a time. Then, when they’re ready to make a purchase, they won’t hesitate to purchase from you.

2 – You want to expand your business reach.

You may have only a small number of client emails, but that list can expand exponentially. When you publish an ezine you can ask your readers to “share” with their friends and colleagues so that you gain new sign-ups – and get in front of more people.

Also, when someone comes to your website you can have an ezine sign-up box so that you can capture their name and email – instead of having a website browser leave your site without connecting with them.

3- You already have a lot of content to share.

You may already be an avid writer and have tons of articles ready to publish. You can take that content, break it up a bit into smaller articles, and have months, if not years of content all pre-written! For example, you may have an article on “The 5 Tips to Grow Healthy Plants” that is 1500 words long. You can re-swizzle that article by stating the 5 tips and then only a few sentences about each – more of a summary for one. Then, take each tip and create an individual article for each of the 5 ideas. You’ll have created 6 separate articles from one!

4- You want to get people to buy, without “blatant” selling.

Sending an ezine is a “win-win” for you and your readers. They get valuable content in the form of a well-written article. And you get the opportunity to promote a product to your list each and every time that you send your ezine. You kind of get to “slide” the promotion in at the end so that it doesn’t seem to your readers that you are just trying to sell to them.

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