Internet Marketing For Your Online Business – E-Commerce Web


While I was growing up, my father was the pastor of a large church. I learned my teaching style from watching him preach week after week. He was known as having an expository style of teaching, meaning that he would cut away large portions of information and focus on a small amount of text, thereby allowing careful analysis of each part and an understanding of how it makes up the whole.

He would prepare by studying that small text, researching the verb forms and language construction. When he taught, he drilled down into the details of what the author was writing, and by focusing on such a small text, it made everything else clearer. I took the same approach when developing my teaching style, because my father’s example enabled me to grasp technical issues and break them down into understandable parts.

As I became more involved in online business and online marketing, I quickly saw that this field was full of so many factors that were necessary for online business or e-commerce web site success. When surveying all of the factors, most people become intimated or even overwhelmed by the sheer amount of information that one needs to know.

I found that many marketing managers and e-commerce website owners simply wanted an understandable guide to help them know what is important and what they need to do in such a fast-changing online marketplace. Most explanations were too technical, when all they wanted was a “what do I need to do” approach. As a result, most marketers’ goals were not clear or were immeasurable. If there is no clear purpose in strategy, tactics, or even the primary goals of an e-commerce web strategy, then the goals are unclear, misunderstood, or simply nonexistent.

Like my father, I find that the best way to understand an overwhelming amount of information is to focus on a small part at a time-to evaluate and learn one discipline and one technique at a time and then understand the role that it plays and the importance and relevance to the overall campaign. As one gains an understanding of each part of online business and online marketing, a clear pattern emerges, you begin to see similarities and consistent patterns that were previously hidden. However, these patterns and similarities were hidden because they cannot be seen when considering the whole but only by examining each piece.

As the patterns emerge, marketers can then begin to understand the factors and tactics necessary for successful campaigns and understand that the roles they play provide context to the big picture of marketing. Once the context of each part in relation to the other is in place, the intimidation factor disappears. The holistic development of the online business and online marketer is developed by understanding the small roles that make up the entire process.

As the marketer starts to operate in this new understanding of the smaller factors, they will begin to see a strange consistency among them. Even though there is so much information, so many details, there is an overarching familiarity. There are consistent themes among each discipline, and those consistent themes will contribute to a fresh understanding of the entire process. Understanding the smaller factors enables you to understand the priorities from a high level, because one can now understand how each part may be affected by a single, small change.

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