Infusing Social Media and Ecommerce: Optimize Your Communications


Your ecommerce website is more likely to be successful if you incorporate social media in its marketing strategy. You can add traffic-oriented links to your ecommerce website in your social media profiles, as well as mention interesting facts, deals, and promotions in the posts you make.

Some of the most effective social media platforms to use for ecommerce are Twitter, Facebook, Digg, and YouTube. Two more rising stars that are becoming increasingly popular are Pinterest and Google+. Using a strategic blend of these social media sites can be a highly effective medium for ecommerce marketing.

Advertising on social media is important because these outlets offer exposure to a global audience. You will save on marketing costs since online social marketing is cheaper than traditional advertising. Additionally, there is a great potential of going viral with social interaction you create.

It is important that you understand your target market so that you can communicate effectively through the right social media sites. Effective communication eliminates the risk of something going wrong with your social media interactions. There are several factors to consider when communicating through your social media communities, and below we emphasize three to keep in mind for you ecommerce site:

Communicate Clearly & Concisely
Your copy needs to be engaging and clear if it is to be effective. Twitter might be one of the best options to promote your ecommerce website since it has millions of viewers, but it has a drawback in that posts are limited to 140 characters. If Twitter is your preferred medium, you have to adopt a strategy and a perspective that is different from your Facebook or content marketing strategies.

You are granted unlimited word count when it comes to posting on Facebook and other social media sites; however it is imperative that you limit yourself to the bare minimum. This is because people are often impatient, or on the go, when reading socailly oriented posts. Most individuals appreciate posts that are quick to the point, because they are often using these platforms to enjoy themselves, not to be marketed to. Begin all your posts by indicating what you are offering (whether it’s a product or the value of a product) so that you capture your target market’s attention instantly.

Communicate Consistently
Once you have come up with a way to generate clear content for your social media communities, stick to the strategy. Sticking to the same strategy is important because you will learn from your mistakes and successes, and you will therefore be able to make ongoing improvements. Keep in mind that you can gather insights from tried and tested strategies used by competitors. However, ensure your strategy is personalized since different ecommerce websites have different needs, as well as markets.

Follow a pattern in all your postings and make your posts regular so that your audience can have some expectations on what you offer in your posts. Your fans will automatically develop expectations, so breaking them could lead to them leaving you for competitors.

People like fitting activities into routines, and your true market will be looking forward to read your posts while browsing their social media sites. It is recommended that you share the consistency across the different channels. There must be no philosophical disconnect across the channels as this will send the wrong messages. This will not inspire confidence. In essence, your videos on YouTube should communicate the same basic tone as your posts on Facebook.

Communicate Respectfully
If you want to attract targeted traffic through social media, you have to communicate respectfully. Do not overburden customers and potential customers with too many posts. Your posts should be proportional to your message, and it is therefore important that you space them out so that you only post when you have something important to say. If you feel that you do not have sufficient content for daily updates, make updates a couple times a week. The trick here to avoid being an “in your face” marketer.

Lastly, take some test runs when you start infusing social media with ecommerce. Try out a few social media platforms and do some research to pinpoint which are most effective. In addition, read through your competitor’s posts and always be on the lookout for trending content.

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