Inbound Links: Are They Big Deals For Website Evaluation?


The more the inbound links to a web page, the greater ratings search engines place on that web page as compared to other similar web pages. Ratings or page ranks of web pages are based on the number of “votes” or inbound links that a given web page receives. Inbound links can improve a website page rank with the search engines. They may bring the websites’ natural listings up, possibly to the front page of a search query. At the same time, a reverse can happen unless quality inbound link building strategies are followed.

Major search engines, such as Google, Yahoo and MSN, consider regular article directory submissions, directory submission on quality directory sites, building ethical reciprocal links and link trading, site and page optimization through SEO techniques and social media optimization, to be worth valuing until they adhere to the basic and fundamental link building ethics. Inbound link building strategies need to be honest by all means. Any fishy kind of links can turn out to be devastating for the overall progression of websites and affect the bottom line adversely.

Benefits of Inbound Link Generation: Basically link building is a process of receiving links to a website from other websites, particularly from higher traffic and industry favored sites. Till of late, receiving links to a website had been an easy job; but the Post-Panda scenario has changed many things. Now, link relevancy is of paramount consideration for page rank enhancement. If a website gathers links from other relevant sites, it will be able to show off its integrity to the major engines as following their benchmarks for generating incoming links. This will eventually result in the rankings favorably. Most of the major engines use “link popularity” as a prime factor that leverages the decision of ranking web pages. The major engines rank those web pages higher which have higher number of quality site links. They rank them higher assuming that those web pages might be popular. So, the benefits of building quality and relevant incoming links are several, for example they help the web pages gain visitors from the linking sites and boost their pages rank higher with the search engines.

Concepts to Know about Inbound Link Building: In the process of page links generation, optimization professionals should be aware that trading quality for quantity is unethical and search engines tank such web pages. So, it is prudent to choose only quality sites to link to, so that they get quality links back to their sites. Make sure that link building values and benchmarks as prescribed by the major engines through the course of evolution are being maintained thoroughly.

i) Page Ranking is the exclusive right of the search engines. Any unethical means to influence them may be detrimental for the websites eventually.

ii) Page ranks are usually on the scale of 1 to 10.

iii) Link popularity is the number to links redirecting to the sites from other relevant sites on the web. The more inbound links a website has the more importance those major engines give to those websites. That eventually reflects on the determining of page ranking.

iv) Generating inbound links higher in counts enables websites achieve higher page ranks. The higher the page rank, the higher the sites ascend on the search engine results pages (SERP) with competitive keywords.

Major search engines, however, weigh the pros and cons of the available link popularity or the numbers of inbound links of websites before ranking them higher on their pages. If they identify any irrelevant and out-of-place links that web pages receive, they will punish those web pages by devaluing them. An overnight success from inbound links cannot be expected. Links evolve over time and results will bear lasting fruit.

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