Importance of Local Search Engine Optimization for Business


Local search is a growing area of marketing that is just starting to be used by small and medium sized businesses. Most business owners are aware of the fact that good marketing can increase brand awareness, but few know that something as simple as not being set up for search on mobile and hand-held devices can keep them from gaining the new customers they so badly want to have. Local and mobile search have easily rectified that, and businesses should take advantage of what is available to them. Below are some things to consider carefully before embarking on self taught local search engine optimization, or LSEO.

Important Pointers on Local SEO

1. If your business is not listed within the first 7 results on Google, it is highly unlikely that your customers will ever find your business. Those top seven are usually all that are seen by paying customers. The good news is that it is not difficult to get the work done so that your company can get ranked higher in local search. Being on the second (2nd) page is nearly meaningless because most people do not look past page one.

2. Do you have the time to do your own internet marketing? If so, good! You will save yourself the worry of wondering whether or not certain tasks were completed. The thing is this: SEO work is time consuming. Unless SEO consultancy is your full time job, most people do not have the time to dedicate to making sure that the online, behind-the-scenes work gets finished in a timely manner. If you decide to hand the work over to a firm, please make sure they are reputable and are not charging you more money than is needed. Work the ones who follow through in a reputable way. Check a company’s ranking/reputation and work with one of their resellers if possible. That way, you can control the process better.

3. As a last note, make sure that the Local SEO company has references and live people who can help you quickly. The standard amount of time for a returned call in this industry is 24 hours. If your consultant does not speak your language or even reside in your country, please be at least a bit wary.

Good luck finding your consultant! 2011 does not have to be the same way 2010 had been.

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