How You Can Expand Your Email List

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Operating a successful online business is perhaps one of the hardest things any business owner can do. When you operate online, you are not simply competing against the store down the street, but you are competing with stores located all over the world. This means that you need to focus on attracting your target audience and staying in contact with them. To do this successfully, you need to build a rather large list of engaged followers who are interested in the products and services you have to offer. To help you expand your current email list, I have put together some helpful tips.

  • Use Your Homepage – Your homepage is the first bit of information anyone visiting your site sees, this is why it is such an important part of your website. In addition to providing information about your company and the products and services you offer, you can also use that page of your website to gather valuable contact information. By simply including an email collecting plugin on your homepage, you have the opportunity to collect email addresses of numerous potential customers.
  • Try Not To Annoy Your Visitors – When you install an email collecting popover on your website, you should create one that is not annoying to your visitors. This will ensure that those who visit your site have the opportunity to share their email address with you, if they choose to. But if your popover is extremely bright or flashy, your visitors may not only refuse to leave you their contact information, but they may leave your site altogether. When using a popover, it is recommended that you use one that is easy one the eyes, and easy to read. This is one of the most effective techniques available for collecting email contact information.
  • Provide Visitors With Something of Value – Those who visit your website are doing so for a specific reason; they are either looking for information or products. To ensure that your visitors find exactly what they are looking for, you need to provide them information that contains some type of value. This can include content related to specific products you offer, and how they can be valuable to your customers. If a visitor feels that they have gained something valuable from your website, they will likely continue to visit.
  • Make It Worth Subscribing – When you ask a visitor to your website for their contact information, you need to be able to provide them something just as valuable in return. If you offer a visitor to your site something of value in exchange for their information, you will likely notice that you are getting a lot more replies. Some of the most common offerings include free eBooks, videos, information only available to them, and perhaps a discount. These are all great ways to entice potential clients to hand over their email address.

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