How to Write Irresistible Follow Up Emails That Convert


Follow up emails are where most of your sales come from. Sadly, a lot of internet marketers focus too much on driving traffic that they fail to write compelling emails that convert. So, why would you want to leave the money on the table when you can get a larger portion? In this article, we are going to learn to write irresistible follow up emails that you will send to your subscribers once they opt-in for your product or service.

Email #1: Thank You for Subscribing

This is the email that you will send out immediately when someone subscribes. Send the download link to your free or paid product and show your gratitude by thanking them for their subscriptions. Here, you need to reassure them that they are making the right decision by highlighting a few benefits of the product. Remember, customer service is equally important in email marketing. Hence, provide them with a means to communicate with you.

Email #2: How are you doing?

Ask for your subscribers’ feedback about the product and let them know that you are here to help them should they stumble upon any difficulty. In addition, show them how they should get on with the product so that they can achieve the desired results.

Email #3: Most of my friends ask me this…

Express your concern about their progress in using the product and share some common problems that other subscribers have. Well, some of you might not be well-versed with the product you’re selling. In that case, look for a similar product and amend their questions and answers to suit your product.

Email #4: Do you know that “Your Product” can do this?

Explain to them about another valuable feature that the product has and how they can fully utilize the product. It would be even better if you have some guidelines or supporting materials that can serve as a freebie to assist them in using the product.

Email #5: Listen to what some of my friends have to say

Throw in a few of your best testimonials to your subscribers and highlight phrases that you’re your customers’ satisfaction in using your product. If you just started out and do not have any testimonial yet, you can provide them with a case study shows how the product actually help your customers to solve the problem. Promote an affiliate link that can complement the first product so that you can get them to buy more from you.

After you’ve established a rapport with your subscribers, continue to maintain that relationship and promote your affiliate links to them.

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