How to Write Great Email Letters


In this article I am going to teach you how to write great email letters for commercial campaigns or for your small business. These will be the kinds of emails you can use in your email campaign if you have a small business or even a big business where you use email to correspond with prospects, especially in an automated fashion.

The key when writing email letters for an email campaign is to define your purpose. But be careful in defining your purpose. Because your true purpose, long run, is to make sales. But that might not be the individual purpose of individual emails that you write. Instead your purpose for an individual email might be to build trust, or educate, or position yourself as an expert, all of which will build in the future to making a sale.

You see, when someone meets you online, they likely don’t know you. And if they don’t know you, if you push them to buy before they trust you, you will simply push them away. Kind of like if someone asks you to marry them before you get to know them. Creepy. So you push away. No more dates. No marriage. Same thing online. You have to build trust. So what I like to teach my clients is to write emails that instill trust.

How do you do that? Write like you would write to someone who already trusts you. Don’t try to be big, or arrogant, or bragging about your accomplishments. Instead, be subtle. Not manipulatively subtle, but subtle nevertheless. For example, let’s say that you can to let someone know you are an expert at something. Which would work better, to write “I am an expert at blah, blah, blah, this is a list of my awards,” OR: “Here is a tip about (something you are an expert at) that might help you:” then write out a detailed step by step analysis or directions that will comprise your tip. After reading your detailed tip, someone should KNOW you are an expert. They don’t have to be told. They will simply pick up on it by what you teach. So what I recommend in your emails (and your articles) is to SHOW you are an expert by what you teach, not by telling them you are an expert (although in your signature you could send readers to ONE (1) website that shows you are an expert). Do this in your signature, not blatantly telling them to go there. But put the link in your signature, no call to action, and your best prospects will go there anyway, but they are going because they want to, not because you told them to.

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