How To Set Up Your Autoresponder – Email Marketing Basics


Autoresponder services are a must for any serious marketer, whether you are doing online marketing or you run a brick and mortar store. You need to keep in contact with your customers, your membership base, your donors, whatever type business you are in. Having an auto responding email message system in place is a must.

Since I don’t know which service you are using, and there are tutorials on each site I am just covering the basic steps and some tips here.

The basic steps in setting up my autoresponder:

  1. Sign up for the service
  2. Create your first list
  3. Enter some email messages
  4. Set it up to auto send those messages for you

Step 1 – Sign up
Go to the webpage for the service you have chosen and select Sign Up.
Some of the information they will require, so get it handy:
Address – for billing
Billing Information – credit card, PayPal, etc

This is standard and these sites are very secure, so don’t be concerned.

You will choose a user name and password. Just make it something you can remember. Also keep track of all this information in a file someplace that you can access if needed.

Once you are all signed up and everything is approved you will likely get an email with your information in it. Keep this secure. Now use that login information and get yourself logged in so we can do the next step.

Step 2. Creating your first list

On your home page find the link or a tab for My Lists and go to that page. Find the link that says Create A New List. Start there and follow the prompts. Here are the basics you need.

List Name – make it something short and pertinent to your list.
List Description – not really necessary to start out. Leave it blank
From – your name and a contact email. Subscribers contact you here.
Contact address – necessary and will be your given sign up address – must be real.
Notification – email address to which you will be notified of each subscriber signup. Not necessary – if you get a lot of signups this will clog your inbox..

Opt-in Confirmation. Not necessary but it does make it a better qualified list.
Confirmation Message – Stick with the standard one. Create a better one later.
Confirmation Success Page – where you want the subscriber to be routed to when they confirm. This could be your home page, a sales page, or the free giveaway you promised in your squeeze page. You can leave this blank until later when you get that all set up.
Save your Settings.

Step 3 – Enter some Messages

Find the link to Create A New Message. Go to that page and enter your messages. There will be a blank form with a space for a Header and another for the Message Body.

Simply enter a catchy subject line and then enter your Welcome email message. Usually something short telling them thanks for subscribing and what they can expect in coming emails. Perhaps tell them how often to expect them as well. Then end with a salutation and that’s it.

You don’t need to use any of the fancy html extras, but one that you will want to be familiar with is how to add your links into the email.

There will be an icon on the tool bar in the message box that usually looks like the infinity sign. Or it may just say links. When you enter your link text into the message box, highlight it and copy it. Then click the Link button. Another box will come up with a form box for you to paste that link into. Save it and you are done.

You can preview your message, if it looks fine then save the message. It will show up as Message 1 in your series. It is a good idea to always Test the message. Select that link and enter your email address. The system will send a test email to you. Open it and verify it looks correct and all your links are working correctly.

To add more messages just repeat this step. You can space them out however many days you like. For marketing emails, 2-7 days is normal. You can do daily tips or updates or space them out monthly. You choose what works best for you.

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