How To Reactivate Rapport On An Old Email List


Any good Internet marketer will tell you the money is not in the list, but the relationship you have with your list. Well, sometimes things happen in your business and you stop working on your list. Over time, people stop receiving your emails so you get forgotten about rather quickly. The good news is that the list isn’t dead and the opportunity isn’t lost. You can reactivate the list and get them re-engaged again. It takes a special technique and skill to do so, but it’s definitely worthwhile to spend time ‘reviving the dead’ so to speak. In this article, I’m going to show you how to reactivate your rapport with an old email list.

First, it’s important to understand that no matter when people join your list, things change in a person’s life. They might have needed to know more about how to eat healthier but today maybe their needs are different. Maybe they now know how to eat healthier, but maybe they just found out they have diabetes and need to know how to live a healthy life with diabetes. Bottom line is even though peoples needs might change, their needs are still similar to what they were before. That’s why it’s perfectly fine to re-engage your old list and bring it back to life, no matter how long it’s been since you’ve engaged with them.

One of the first things you should do is just send them an email reintroducing yourself again and straight up asking them what their current needs are right now. Don’t bring up the past… just ask what they need help with right now. You probably should treat these people as cold leads, so send this email with that mindset. One idea would be to give away a free gift by having them resubscribe on a different list. This would allow you to start fresh with these people.

Now let’s say the old list you have was active in the past where you sent them 5-6 emails per month, maybe more. But let’s say you only sold them low ticket items in the past and they have a perception of you already that you are worth very little money (since your products have a very low price point). When you re-engage this list, only sell them high ticket items for the first 30 days. You’re changing their perception of you. Eventually, people will forget you even sold low ticket items.

You could even take it a step further and send an email to your list telling them the truth that you’ve had changes in your business. Explain to them that you no longer will sell them products that WON’T change their lives. Maybe then give them a few free gifts with some amazing content, and focus on setting their perception of you as an industry leader and an expert. After a certain amount of time, then introduce your high-ticket items to be consistent with what expectations you set.

Don’t be afraid to try these suggestions I’ve given you since honestly, you really have nothing to lose and everything to gain.

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