How To Rank In Google: 6 Proven Strategies


Ranking in Google can be very frustrating. The first thing you must understand is that Google is your first customer and it is imperative that you give the search engines exactly what they want. Most people get this completely wrong and end up ranking somewhere out in cyber land.

A logical question you should be asking yourself is what does Google want? How can I best serve them and my target audience? Here are six strategies that you can implement immediately to improve your ranking results. The more of these you have going for you the greater your chances are of being shown to the search engines users.

1. We can begin by ensuring that the title of our website or page has the main keyword in it or is the main keyword that we would like to rank for. It’s also a good idea to have the keyword as your domain name if it’s available.

Here’s an example. If someone is searching in Google and they type in A keyword phrase and your domain name, website page title and the content of the web page all contain the exact keyword phrase that someone is searching on your website will be taken into consideration as possible relevant match.

Next the engine will look at the content of the web page and look for how times the exact keyword phrase is on the page. This is known as keyword density. This is a ratio of how many times the exact keyword phrase appears on the page in relation to all the other words on the page. Key word density should be in the 2%-4% range. If the percentage is too high you’ll be seen as a spammer and if its too low that will hurt you as well.

2. How many links are pointing back to your website. The more links you have pointing back to your site the more authority your site will be deemed to have. Here’s a few ways you can achieve this:

  • Submit articles to article directories with your link in the resource box.
  • Forum posts, again with your link in the post.
  • Social media posts and fan pages.
  • Social book marking sites.
  • Post videos to video sites.
  • Submit to directory listings.

How may other websites are linking to your website. The more websites in your niche that link to you tell the engines that your site is important and has authority. It’s social proof. Here’s an example: If you saw a widget that had 5 thousand downloads and another widget that had 100 downloads which one would you gravitate to? Most people would choose the one with 5 thousand downloads. The algorithm used to rank websites works in much the same way. Simply contact other website owners and ask them if they will exchange links with you or if you can post a link on their website. Many will be willing to work out an arrangement with you.

3. Seek out higher ranking websites to link to. The higher the ranking of the websites linking to your site tells the bots and spiders that other important authority sites think your site is important and authoritative which results in a boost in the rankings.

4. How many of your pages are linked by internal links? They love links and this also allows the spiders or bots to travel from one page to another very easily. Make sure your internal website pages are linked to one another in the body of the page where it makes the most sense.

5. Ensure that the keywords or keyword phrases appear in your site map links.

6. Incorporate videos into your overall ranking strategy. Video marketing is huge and growing at a very rapid pace. All videos need to be optimized for the engines as well. When you upload a video file to a hosting site make sure the exact keyword you’re trying to optimize for is in the following places:

  • File name
  • Title: preferably at the beginning of the title
  • Use the keyword in the video. The engines employ technology that actually listen to the video to ensure that the video is relevant to a users search criteria.
  • Description: No more than 2 links in the description.
  • Tags: Rule of thumb is no more than 5 keywords with each being less than 20 characters. The total combined character limit in the tags box should be 60 characters or less. This is optimal & ensures you won’t be seen as a keyword spammer.

The larger your presence on the web the better. You’ll want to avoid duplicate content wherever you’re listed. As an example you would not want to post the same exact article in 100 different article directories. The search engines dislike duplicate content as they see it as form of spam trying to manipulate the search engine results and you can be penalized by the search engines. If you’re going to submit articles to 100 different article directories then each article must be unique but yet related to what your website is about.

First page rankings don’t happen overnight. The key is to be consistent and methodical in growing your web presence while giving the search engines exactly what they want which is quality relevant content for their users. If you’ll do this you will soon be dominating your niche all across the web.

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