How to Master Email Marketing and Start Converting Leads Into Customers


Email marketing is definitely one of the best ways to market product and services online, as it is affordable and easy to implement. Email marketing is a process that involves sending out newsletters that contain new product strategies, services and promotions to those who have subscribed to get emails from you.

When it comes to taking advantage of email marketing to convert leads into paying customers, then it is important to master the art of writing emails that sell. It is important to write quality emails that will convince subscribers to purchase the product or service that you are selling.

Writing Emails that Sell

Aside from finding offers that will promote your list, writing educational and editorial content is one way of converting your subscribers to paying customers. It is also important that you concentrate on creating content that will help you share quality information with your readers – do not focus majorly on asking for a sale or offering them too-good-to-pass-off discounts. Using series emails will help you to increase the effectiveness of your “enlightening” campaigns.

Email Marketing Metrics – How to Make More Money for Each Email

When you are creating email marketing content, it is important that you focus on giving your subscribers value and ensuring that you earn their trust. It is important to understand that prospective customers or clients will be at different places in their journey to purchasing products or services: some customers will know precisely why they need the product or service that you offer, while other prospective customers will not. Some customers will consider going with the competition and others will choose to do business with you.

Using quality content is important to helping you in the process of segmenting your list for increased profits. The goal of a good email marketing metrics is to help customers to move towards the next step in every buyer’s journey – that is, purchasing your product/service.

Tips for Segmenting Your List For Increased Profits

One of the biggest errors that a lot of online business owners make with their email marketing project is sending the exact same type of emails to all their prospective customers… all the time. You need to know that all subscribers are NOT equal; you may have a combination of prospective customers (people who have not made any purchase… yet), new customers (people who have made their very first purchase from you), loyal customers (people who have many a lot of purchases), and past customers (people who have made purchases in the past and have not many any purchase in a long time).

The holistic approach to email marketing is quite simple. If your online shop sells clothing and accessories. You probably have teenagers, young adults, matured men and women as prospective customers. Sending all of them the same emails may not always help you make a sale. You can segment your list based on:

โ€ข Items they click on

โ€ข Lead magnets that they subscribe through – i.e. FREE clothing guides, discounts, FREE shipping on items bought etc

โ€ข Items that they have purchased

Ensure that you find out which option works best with your mailing list and client/customer database and begin to send targeted mailing based on customer’s interests.

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