How to Make Your Email Marketing Convert Prospects to Customers


Everyone does email marketing, so it can’t be that hard, can it?

If that’s your attitude it’s probably best you don’t attempt it.

To make your email marketing worthwhile it’s important to make sure every single email you send out converts. Sure, that would be happen in an ideal world and is unlikely to come true in reality, but that is the attitude you must take to get a good response rate to your campaign.

To help you out, here are my top 3 tips for effective email marketing.

1. Tell what they need to know

That might sounds as though I’m trying to teach you how to suck eggs, but you’d be amazed at how many companies miss this point. They are so wrapped up in their own world, they end up sending our emails telling the recipient all about them, how great they are, what they’ve been doing in their business etc.

Guess what? Your recipients couldn’t care less about that. They want to know what you’re going to do for them.

Keep your email on subject and, if possible, one main topic. Add videos, images and links out to further information to keep it at about the 400-600 word mark.

But above all make sure it’s all about them and how you’re going to make their lives easier.

2. One action

I don’t need to tell you how important your call to action is because you already know it’s essential your marketing copy has one to tell your reader what they should do next.

But don’t cram loads into your email telling them to perform multiple actions. If you do they’ll get confused. Feeling overwhelmed, they are will just delete your email, or worse, unsubscribe completely.

3. Credibility

The credibility and reputation of your business hangs in the balance every time you send out an email marketing campaign.

Use them as an opportunity to show the trustworthiness of your business by including testimonials (that relate to the topic of your email). Just make sure the testimonials you use are genuine and attributed to a real person. Anonymous ones send out completely the wrong signals and will do your business more harm than good.

Email marketing is an incredibly powerful tool if used wisely. Using an opt-in list, the people you are contacting want to hear form you, so make sure you don’t waste that opportunity.

One wrong move and they will unsubscribe from your list, so make sure your emails are always focused on the needs of your customers and offer them some sort of value, whether that’s an offer, great information or tips.

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