How To Make Your Email List Mad And Fast, Leading To Unsubscribes


One of the things I do in my Internet marketing business to stay in the loop is subscribe to a lot of other Internet marketers. I do this for a lot of reasons, but one is to see how they run their email marketing campaign.

I, like a lot of other marketers, keep swipe files to save emails that I like and that I might use in my business down the road.

So what do I do? I read the email titles and see which ones catch my eye. The one’s that I like, I save in my swipe file. The ones I don’t like, I kindly delete them if the topic doesn’t interest me.

So, what does this have to do with this article?

Well, what makes me mad and gets me to unsubscribe fast is the stupid AND FAKE email titles people use to trick their readers. Let me give you some examples of what I mean.

Here are some of the email titles I’m talking about:

‘Payment Received’
‘You have made a Clickbank sale’
‘Your order is complete’
‘Regarding your purchase’
‘Delivery Failure Notice’
‘Response Required’

Now I’m going to agree that these titles are eye-catching and they get your attention, but what pisses me off the most is that when you open them up (if you already don’t realize they are junk emails) and you realize the content of the email has nothing to do with the title at all.

In fact, the email is some form of a pitch for a product or a service… basically it’s just spam.

Here’s the reality… treat people with honesty and integrity and you’ll reap the rewards in the long run. I can’t imagine anyone being happy they were duped by someone and then buying a product from that person. I can’t imagine anyone thinking the product or service will be what they say it’s supposed to be when the email wasn’t what it was supposed to be.

Do you know what I mean?

Furthermore, how could you trust someone like that to help you solve your problems or ease your pains in Internet marketing? It’s not going to happen.

So what happens to your list if you send out emails like this? They will get mad and they will unsubscribe from your list… and fast.

If you really want to build a sustainable Internet marketing business for the long haul, don’t practice in tactics like this if the emails are fake. I highly encourage you to think outside the box and come up with creative titles that get peoples attention, but only in a way that’s consistent with your brand and your business. Otherwise, just don’t do it.

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