How to Make More Money From Your Email Marketing


Email marketing is one of the best things you can use to increase revenue and profits in your business – no matter what type of business you run. That may seem like a bold claim, but it’s a fact that by stopping trying to make an immediate sale and switching to a model where you sell over time by email, you’ll find your conversion rates can increase ten times or even more. The reason is email marketing enables you to build a relationship with your prospects, and when they’re ready to buy, the chances are they’ll think of you.

You do need to get your email marketing right, though, and the good news is email can be made profitable by following just a handful of tips.

Here are

Four tips that can make you more money from your email marketing:

1. Don’t try to be professional. Many people think a professional image will endear prospects to them, when actually all it does is turn them off. Professional usually means boring, and uses the type of language you hear when people think they need to impress someone. Forget trying to impress anyone, because your prospects want to be informed and entertained above anything else. The best way to write an email is as though you were writing to a friend, even if you are writing to a group of people from a large company.

2. Email regularly. Writing more often will make sure people remember you, and make it more likely they’ll buy from you when they’re ready. Most people think emailing more often will annoy people, but if you write entertaining and informative emails, your prospects will want to hear from you. Emailing more often also builds the relationship with your prospects, and so when you actually do send them to an offer, your conversion rates will be much higher simply because you won’t have to do much convincing. They’ll know who you are, and will have a high level of trust from hearing from you so often.

3. Don’t just write about business subjects. The more you show your personality, the better the relationship with your list will be. So write about a wide range of things, including personal details about yourself, what you do outside of business, and also comment on events either in your industry or in the wider world. Even better if you can write strong opinions that get people talking.

4. Make sure each email asks people to do something. This is known as the “call to action”, and it’s essential every email has one, even if it’s just asking people to visit your site, because by having one you are getting your readers used to taking action when you ask them to.

Follow these tips and you’ll be surprised at how easy it can be to increase your sales. I can guarantee it.

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