How to Improve Your Email Delivery Rate


With the constant patrol of spam filters, virus protection software, etc. legitimate email senders are finding it to be a challenge to get their email delivered. The following paragraphs are meant to give you strategies that you can use to improve the rate of your email delivery.

The first thing that you want to do to begin increasing the number of emails that are delivered is to make sure that your domain’s Internet Protocol address has not been mistakenly or rightfully added to a spam black list database. (Remember, you don’t actually have to send spam in order for your domain’s address to be blacklisted. Someone else could have used your address and sent out spam. Also, someone could have reported your email as spam and it wasn’t.) If you search “domain name IP address lookup” you will find links to websites that will help you find your address. Once you have found out what your address is, go to one of the domain black list databases and check your address against the ones listed. You can find spam blacklist databases by searching for them in Google. If you find that your domain’s address has been blacklisted see if you can get another address by contacting your ISP. You can also try to get removed from the list by contacting the site owner.

The second thing that you want to begin doing is watching the types of attachments that you send. Spam filters are known to block attachments that use script other than PDF. (Certain attachments not only activate filters but also, in some cases, can cause the sender to be blacklisted.) Attachments that end in .exe, .swf, .zip, etc. are blocked by virus filters.

The third thing that you want to do is have your server configured for a reverse DNS lookup. This aids a receiving server in assuring that the IP address matches the domain name. This helps in eliminating the possibility of your email being considered as spam.

The fourth thing that you want to do is to cease sending newsletters and other marketing email by BCC. Sending mass email by BCC, even if it is legitimate, triggers spam filters.

The fifth thing that you want to do is to get into a regiment of cleaning your email list. Make sure that you honor all “remove from list” requests. Also, frequently process bounced emails. If you continue to send to emails that have bounced you are just asking to be blacklisted.

The sixth thing that you want to do is to let your subscribers know when you will be sending mail. For example, if you send out a newsletter once a month on the 5th, then tell your subscribers that’s when to expect to hear from you. Also, don’t send out special offers unless you have alerted you subscriber that you will be doing this.

The seventh thing that you want to do is to start using a double opt-in list. This requires the subscriber to receive an email that asks them to click on a link in order to verify that they do indeed want to be a part of your email list. This diminishes the chances of an illegitimate email address becoming a part of your list.

The eighth thing that you are going to want to do is to make sure that your website offers an option for your subscribers to update their information. This will help lower the number of bounced emails.

It’s not easy to improve email deliverability. It takes a concentrated effort. However, hopefully the list of strategies that you find in this article will help you to begin improving your email delivery rate.

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