How to Get Your E-Mail List to Open and Click Your E-Mails


E-mail marketing is similar to dating, getting the e-mail is only the start of the relationship. When a subscriber opts-in to your mailing list you start to build trust in the follow up e-mails. When you build that trust it will eventually lead to that first sale. The real money is in the back end and this will only happen after the first sale and trust has been built in the relationship with your subscribers. Getting your customers trust should be based on your expertise.

People will rely on you to know what you are talking about. Gain all the knowledge and information about your business and do not venture into something that you have no interest in. Show people that you know what you are talking about by providing them with helpful hints and guidelines that pertain to what you are giving away or selling. If your customers see you as someone who knows what they are doing and saying they will trust you quickly.

Always be true to your customers, provide guarantees like thirty day or sixty day money back guarantees. It is also very important to give your customer an escape hatch by providing them with information on how to unsubscribe from your list. Do not let them feel trapped, guarantee them that they can unsubscribe when ever they want to.

To get your e-mail list to open and click your e-mails on a regular basis you must be able to grab their attention by providing a well thought out and well written subject. The subject is one of the most important aspect of your e-mail. Your subject should be short and concise. Provide a summary for the content of the e-mail so that the recipient will have basic knowledge of the content. This is really vital in grabbing the attention of your readers and subscribers. You want your subject to instantly grab the attention of your subscriber and get them to be excited to open up your e-mail. It is not necessarily true that subscribers opens up all e-mails.

A good subject must ignite the emotion and curiosity and force the recipient to want to open the e-mail. It is essential to use specific words and keywords to get the reaction you need. You can use phases like “how to”, “4 ways to get”, “3 crucial tips” and other similar phases like that. Another good technique is to put the subject in question form like “would you like to earn more money?”

. This form of subject is very effective because they reach out to your recipients emotions. When they have read the question on your subject, their mind starts answering the question already.

You can also use a subject that commands your reader. Such as “Act now and get this once in a lifetime opportunity”, or “Double, triple your income.” This type of subject deals with the benefits that you can provide with your product and services.

You may also use breaking news as your subject to intrigue your subscriber. For example, “Announcing the new five part video series to build your e-mail list” This creates curiosity with the reader and will lead them to open the mail and read on.

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