How To Find The Right Email Marketing Business Solution


The average business person never learns exactly how to launch an effective email marketing campaign. How can you? You are too busy trying to keep your head above the water. Unfortunately, not having an email campaign greatly limits your customer base. The internet is world wide. With email marketing you can reach all of the remote areas of the world. Email marketing is not just for online businesses, either. It is quite effective for offline businesses, as well. Many grocery stores have started sending weekly fliers by email. This is much cheaper than sending paper fliers that have to be hand delivered by hired paper carriers. Paper fliers and other advertisements, such as specials, coupons or special sale notices are delivered to every household in a particular area. Even to people that do not shop at that store and have no intention of ever doing so. Email fliers are only sent to people that have shown an interest in a particular shop, service or product.

Astonishing Results

It is not unusual for a business to double its sales after just one email marketing campaign. And you don’t have to be a marketing genius. There are plenty of companies that will handle the entire campaign for a very reasonable price. These companies compile a list of opt-in subscribers eager to hear from you. They then send out newsletters as frequently as you like. In most cases, weekly is just right. People do not want to hear from you every day.

What to Look for in Email Marketing Solutions

Does the service offer double opt-in?

With double opt-in the subscriber opts to see your products or services twice. First when they agreed to receive your newsletter and then again once they receive the email. In the example about the grocery store the customer has agreed to receive the e-flier, then to view the weekly specials, he must click a link in the email which takes him to the entire flier, or the web site. This not only assures they are anxious to see what you have to offer, in today’s world of spam, it is a mandatory feature. This feature also substantially converts clicks into sales.

How much does the service charge?

In all matters of business, cost is always a factor. The most expensive is not only the best. You can find very good email solution service companies for about $30 a month.

Do they provide statistics and reports?

It is important to know where your campaign stands. Are all of your efforts worth the cost? Statistics and timely reports will show you which newsletters have better conversation rates and which have larger unsubscriber rates. If your newsletter is making people drop from your list, it is time to rethink your sales pitch. Email marketing should be a top priority for businesses, whether online or off. You can improve customer relations, reach more people and increase your bottom line. Find the right email marketing solution for your business and you will be successful.

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