How To Create An Effective Emailing Schedule


How to create an effective emailing schedule? Sadly, it is difficult to find a consistent response from different marketers. Actual fact is the ideal frequency rate depends greatly upon the focus of your list and the type of messages you are sending.

How often to send email to your list?

The key to success is to consistently follow a schedule. For instance, if you tell your subscribers that it is on a daily list, you need to mail to them daily. Likewise if they are expecting weekly, bi-weekly, monthly or quarterly.

You can never please all of the people all the time no matter what frequency you choose. Readers can respond differently to different frequencies and it is a challenge to know how an individual is going to react. Decide the frequency up front and don’t change it without giving the potential consequences of doing so some great thought. You may lose subscribers who become irritated with the frequency change.

First rule to determine your mailing frequency is to decide what you can handle personally. For example, if you are working your own business part-time, yet unable to find time to create a new message every day or week, do choose a frequency that you can support without fail.

Then consider the topics that you’ll be addressing in your mailings. If your newsletter is about the latest current events in a particular industry or market niche, then you can probably mail as frequently as once per day or twice per week without over-mailing your list of subscribers. One of the biggest frequency determining factors is relevancy to the readers.

On the other hand, the danger of mailing too infrequently is that your readers may forget who you are or forget that they have subscribed to your list which likely to earn some SPAM complaints or a place on the reader’s blacklist.

Some marketers who have the time and skills to create multiple segmented mailing lists have solved their frequency problems by letting the subscribers decide how often they want to be contacted by offering different topic lists and each has its own mailing frequency. This frees the subscriber to choose topics that are relevant to them and increases the chances that they will be more receptive to frequent mailings because each edition will contain topics that they truly want to know about.

People who subscribe to topical email discussion lists are a good example of highly targeted content subscribers. Most of these lists offer both a real-time system that sends out each message and reply from other people on the list as it hits the server and a daily digest that mails out all of the messages at the end of each day.

In fact, most list subscribers will choose the real-time option if the discussion list produces quality messages that are 100% on topic.

Nevertheless, you can still send email to your list on an irregular schedule at any time as long as your emails are on topic and helpful. Inform your subscribers upfront on the irregular emailing schedule as well on the frequencies of newsletters and other emails whenever you have something worthwhile to tell them.

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