How to Build an Email List

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So- you’re ready to jump right into the Internet marketing scene but haven’t the slightest clue how to build an email list! It happens. At least you have already taken the first step in acknowledging the benefits of having an email list to begin with. There are various different and creative ways for you to start building your list and effectively manage it. Obtaining the email addresses is nearly a portion of the process! For starters, never be afraid to ask for an email address. This type of information is not as private as a social security number – nor is it as vulnerable as a credit card number. What it is, or has become rather, is one of the fastest ways to contact someone! Today, most email accounts are redirected straight to a cell phone. As you know, four out of every five people over the age of 12 now have cell phones – smart phones at that! Use this to your advantage when creating your game plan on how to build an email list and you will surely notice the amount of people you are reaching simultaneously.

How to Build an Email List from Scratch:
The last thing you want to do is just start throwing any email address you find into your database. This will not only cause a prolonged and unnecessary clean up job down the line – it leaves your email marketing subject to spam flaggings! A huge no-no in the email marketing world! Even if you think that you are starting your email list from scratch, you’re not. This is where your friends and family come in. I’m sure you have a pretty healthy contact list in your personal email. Send out a blast email letting everyone know that you are starting to learn how to build an email list and would like to add them to it. Asking for permission first will build your business trust with them and allow you to start your list off with only quality leads that people are expecting and have expressed interest in receiving. This is key for any email list. Now you can log into your social media accounts and do the same!

How to Build an Email List and Keep Building:
You can even use this opportunity to place links on your social media pages to the page on your website that asks visitors to subscribe by email. Again, this is presenting the invitation for everyone to see – but only adding the emails of those who want to see! Some of the pioneers in the email marketing world can tell you that no matter how you obtain it – the most effective email list is one that is permission-based. The simplest ways to solicit email addresses is by asking for them outright! Design an effective button for your website or Facebook page that allows customers to join your mailing list. Make it fun and catchy for providing exclusive coupons, discounts and events via email only. This will surely entice your guests. When asking yourself how to build an email list – remember that all you have to do is ask!

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