How to Build a Profitable Website – 3 Keys to Success You Need to Know


Building a profitable website is really about having relentless focus on what you are trying to sell. With this focus, and by using keywords while keeping your topic sufficiently specific, you will achieve ranking through search engines over time, and this is what will help drive organic search traffic to your site. Because organic search traffic can be among the most cost effective types to have, you need to make sure you design your site correctly from the beginning. A good start is to follow these keys to success. Having a keyword optimized site is also a huge advantage for most online advertising options you may be considering.

1.) Understand that a specific topic or focus, coupled by relentless keyword research is your key to success. Not to belabor the point, but many beginning marketers tend to think too broadly. It is always important to be specific in your focus, but even more so when you are a beginner with a low or no budget. Instead of focusing on MP-3 players, for example, focus on the specific make and model, or even a specific model number in the beginning. Then you’ll need to begin using the Google Keyword tool to find out if there is traffic behind all the different variations of your initial keyword. This tool can be found by opening a free Google AdWords account.

For example, typing “Panasonic Model X2 Mp-3 Player” might bring up 50 different variations on that keyword phrase. Your goal is to focus on “late stage” traffic who might be searching this term online. Late stage researchers are often buyers who have already deeply researched a product online and often know exactly what they want.

Your job is to find this traffic using “long tail keywords”. Long tail keywords are so named simply because they usually consist of phrase of 3 or 4 words. Normally, the more words in a keyword, the more specific it is. A long tail keyword using our example above might be “Buy Panasonic X2 Mp-3 player” or “Cheap Panasonic X-2 MP-3 player” or “Find Cheap X-2”. People who would be using these types of terms are typically “late stage” traffic who are much more likely to purchase.

Therefore, you want to build your site around specific, long tail keywords. Make the list as long and comprehensive as possible; don’t just focus on the top 10 keywords for traffic. Ideally, your list should grow over time to include several hundred keywords. It’s often better to have a huge list of low traffic keywords you can rank your site for than competing for the competitive, high traffic words that are difficult or impossible to rank for.

2.) Don’t Get hung up on Programming- At this stage of Internet technology, there is no reason that you cannot have a site up and running inside of 20 minutes. This includes purchasing a domain, installing the site, and putting up your first post. How do you do this? Use a blogging platform, such as WordPress or Blogger, or a content management system like Joomla. If you want to go even simpler, web 2.o properties like Squidoo and Hubpages allow you to conduct ecommerce and provide a “landing page”, however, the often have disadvantages from an SEO standpoint as their links are usually labeled “no follow”. All the options listed above are completely free and require no programming experience.

I personally would recommend hosting your own site, with your own domain name as this will allow you complete control over future development, and the cost is under $90 dollars per year for the domain and hosting.

3.) Content is KingYour content must be good to excellent both from a readability perspective, and keyword optimization. Both humans and the search engines should want to read it. This means no plagiarizing others work. While you can certainly pull from many sources, the words should be your own. From a practical point of view, if you copy others work, search engines will often know this and discount your site’s rank. Your visitors will know the difference too.

You will also need low cost ways to promote your content. Go back to your keyword list and create one article per keyword, between 300-500 words in length and submit to the top article sites, such as Ezine, ArticlesBase, etc. Make sure each keyword focused article links back to an equally keyword focused page on your site. This establishes the “chain of relevance” that search engines consider when ranking the article, as well as ranking the corresponding page on your site.

In conclusion, I hope you feel like you know a little more about how to build a profitable website. Getting things right as you can from the beginning is much easier than trying to fix it later on. For more specific information, a free course and loads of content about making money online, click the link below.

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