How and Why You Should Build an Email List Today


Even if you’re new to Internet marketing, you’ve heard the same old saying a thousand times, “The big money is in online list building”. Building your own list is one of the last legitimate home based business opportunities. You can’t afford to ignore this powerful approach.

Why It Works

Most people won’t open their wallets after seeing a marketing message only once. Putting a message in front of an individual on multiple occasions is more likely to result in a sale. You can create opportunities for multiple exposure by adding an individual to your list.

The fact is that most people are more likely to make purchases from people they feel they know and can trust. List building allows you to build a relationship with your subscribers. Relationship building creates an opportunity to encourage sales.

How To Do It

Building a list is a rock-solid way to take advantage of a good home based business opportunities online. It beings with a single simple page – the squeeze page. A squeeze page is a landing page designed with a single purpose; it should encourage readers to become subscribers to your list. Anything else is completely extraneous.

The use of a free gift is an effective way to persuade visitors to join your list. This is a proven strategy that you can use to spur the success of your business.

A great inducement isn’t enough to get the best results, however. It’s also critical to put together a proper opt-in page in the right manner. There are proven ways to build an optimal sign-up page and you should adopt those winning strategies. That means you’ll want to follow these three guidelines.

Squeeze Page Basics

First, your opt-in page should be free of all outgoing links with the exception of the “submit” button on your sign up form. You don’t want to provide your prospective customers with an “escape route” or distractions that may reduce conversions.

Additionally, your squeeze page should have a concise, strong message. You want your page to generate those sign ups – everything else is fluff and will decrease effectiveness. Remember, your squeeze page exists solely to generate sign ups. Every word on the page should serve that function.

Third, you need to treat the sign up process like a sale – you must “close the deal”. As such, your opt-in page’s sign up form should feature a powerful call to action. Make it crystal clear that there’s a real value in becoming a part of your list.


A good inducement and a squeeze page built with these three recommendations will get the job done. That will give you the opportunity to develop an effective relationship with prospects. You’ll also be able to put your message in front of subscribers repeatedly.

You will take your Internet marketing efforts to the next level if you learn how to build an email list. The best marketers in the business rely on list building for a reason. The money really is in the list!

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