Good Website Design Should Start With Search Engine Optimization


The marketing medium of the 21st century is the Internet. A large number of small businesses understand this. Recent studies have shown that the number of small businesses with websites has jumped in the past few years to almost half. My goal is to help small businesses profit from the Internet.

When I look at the way most small business websites have been built, I understand why most are of little or no benefit to their owners. The vast majority of websites are built today with no consideration given to search engine optimization. Initially this caused me great concern. Websites should be designed to help businesses get customers. But customers have to find the website. As of this date the search engine is still the best way to locate a product or service on the Internet. Why then are most websites built so that they are hidden from the search engine? Understanding the answer to that question helped me to appreciate the fact that since they are, many small businesses are willing to pay companies like mine good money to help them be found! Voila, you Web Site designers, keep up the good work!

Still, I would like to offer a few suggestions in an effort to help some small businesses save money down the road. The very best time to apply SEO related efforts is when a website is being built. This keeps you from having to add an additional step in the process later.

  1. Do your keyword research: Words and phrases that users input to find your product or service can be used as ammo during the building process. If you know what your customers looking for you can create navigation and target pages to their search.
  2. Pay attention to your architecture: Proper keyword research will provide you with the information you need to build out your URL structure. Targeting keywords in page names and links increases your search engine visibility.
  3. Structure your pages for content: search engines need to read your pages. You must give them some text to read. Make room for content now and you won’t have to make room later. Oh yeah, apply those key words that we found in step one to your content.
  4. Meta-info: many meta-tags have lost importance to the search engines. There are two though that definitely stand out. Your title and your description tags are extremely important in SEO. Most search engines show these two tags on their results pages. Be sure to use those keywords in your meta-tags.
  5. Pay attention to the user’s experience: It may be hard to do, but you need to remember that your website needs to be designed for the end-user is not for you! If you know who your customer is and what he or she is looking for you can design your site in a way that will help keep your visitors attention. Remember, you only have a few seconds to grab my attention before I click back and look for another page.
  6. Conversion metrics: At the end of the day the ultimate goal of your site is to convert traffic one way or another. This can be done through a form, a shopping cart or even a phone number. Regardless of what the website is about you should have a goal with the design build around that goal.

Leave a Reply

Your email address will not be published. Required fields are marked *