Five Steps to Place Your Website on Google’s First Page

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If you have a new website, one of the business goals that you may never have considered is the competition between your website and others. How well does your website ranked among other similar websites? Whether you are doing “fine” or have a long way to go, consider your website’s rank, prime real estate property. No doubt, getting on Google’s first page is essential if you want to be competitive in your niche. In fact, getting on Google’s first page will not only make you very competitive with other larger companies, but you will also generate more sales.

Clearly, if you have a website, you want people to find you in “organic” searches. An organic search simply means the typical search that web users do when they type into Google’s blank search field.

There have been several studies that stress two important things with regards to search engine results. The first is that your web traffic drops off severely after the first couple of pages. In other words, if your website is on page 8 or page 10, your relevant web traffic will increase dramatically every page you move up towards the number one spot.

The second important factor is that people place more confidence in websites that show up first – or on the first page. A website that appears on page 12 or 13, research shows, doesn’t generate much interest because the web user feels that the service may not be what he or she is looking for. In addition, website that appear on the first page, not only get more traffic, but they get more relevant traffic, which is essential.

This is where people who invest hundreds of dollars a week on PPC (Pay Per Click) ads often find out: the people who visit your website through PPC ads are simply “poking” in and taking a look. The inclination is often to go with those that appear below the advertisements.

So, the question is, how do you get on page one of Google? Paradoxically, the answer isn’t simple but it’s also straight forward. You need a multi-front approach in getting on page one. Google’s algorithm system of page ranking websites is top secret, but they have made clear of a few things, which you must do:

Meta Tags and Page Description: If you know a little about web development, you will know that the basic way search engines find websites is through your web page content, “meta tags”, and your “page descriptions”. Google and other search engines still rely on the simple code and keywords to figure out what your page is all about. The “meta tags” provide search engines and others who want to find you, the actual “keywords” to your website. Make sure that each webpage is optimized with your meta tags and your page description. This will multiply your chances of being found.

Fresh Content on Your Website: Google recently stated that they will favor websites that add fresh content on their site. Not only does this make sense, but it also provides returning users something else to look at. Simply put, you need to add fresh articles, videos, graphics, and photos. Not only does this make the site “feel” fresh, but it also triggers Google to think that your site is adding relevant information that the public wants and therefore it will move you up!

Google + button (and social networking): Google announced that sites that do not have their Google+ button may slip in rankings – it’s Google’s strong arm tactics of encouraging website owners to place their social networking button on their site. Regardless, it seems that it would help you as people will share the websites that they like and increase relevant referral traffic.

Optimize Your Website: Optimizing your website means doing a lot of the “little things” that add up. For example, make sure that each page or article of information that you have on your website, has a unique URL. So for example, if you have an article on your website, “how to increase web traffic fast!” then you should make sure that the article title is within the URL address. This is pretty easy to do on WordPress. If you cannot do this, you web developer should be able to take care of it! Also, make sure that your picture and graphic images are titled appropriately. For example if you own a website marketing webpage, all your graphics should include “website marketing” in the title.

Links Pointing Towards Your Website: The last and probably most important thing you can do is generate one-way links back to your site. When you have a website that has a lot of links from a variety of websites pointing directly to yours, search engines feel that your site will offer more relevant information that people want and that people are talking about.

To be clear, your websites can compete with the big boys. But you have to do these basic things for starters. I will continue to discuss more sophisticated ways to get your website on to page on in the future.

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